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It’s time people got real about what Derek Jeter means to “The Yankee Brand”

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I promise: I’ll stop writing about Derek Jeter when something else happens. But since there ain’t nothin’ else happening, more Jeter it is.  This time a fisking of Ken Rosenthal’s latest. He thinks the Yankees are treating Derek Jeter poorly and harming “The Yankee Brand.”  I think this is a bit silly.

Just answer me this: Why are the Yankees taking such a harsh stance, devaluing their franchise player and effectively damaging their own brand?

The harsh stance? Because they can. And it’s worth noting that when they failed to take harsh market-based stances against other free agents they were excoriated for skewing the salary structure of Major League Baseball.

But let’s be clear about something: the $45 million offer on the table — which may actually increase — does not “devalue” Jeter. It overvalues him. The Yankees are being generous with that offer, because it’s at least half again more than what any other team would offer him.  And even if it was a “devaluing” deal, the devaluation is attributable to time and the degradation of Jeter’s skills, not anything the Yankees have done in the past week of negotiations.

And the brand?  Please. To suggest that their somewhat sharp dealings with Jeter will harm the Yankee brand is to misunderstand the nature of the Yankee brand. Babe Ruth was left to dangle at the end of his career. Reggie Jackson wasn’t even given an offer to come back when his deal was up. Bernie Williams was given the cold shoulder. Even if Derek Jeter was forced into signing with the Nippon Ham Fighters the “Yankee Brand” would carry on just fine.

Is Jeter asking for that large a contract?

Yes. Yes he is. And I’ve yet to see anyone, even the most adamant Jeter backers, make an actual case for him to make more than $15 million a year for the next three years. Chase Utley makes that and he’s better than Jeter. It’s more than Hanley Ramirez makes.  Unless the argument is that people fill up Yankee Stadium specifically to see Derek Jeter and not the New York Yankees, I can’t see any “intangibles” case that justifies $15 million a year, let alone more.

Do all those empty premium seats at the new Yankee Stadium have club officials spooked?

The Yankees are a sophisticated business that prices their seats based on what the market will bear. If the empty seats spook them, they’ll adjust prices, like they just did. They also probably realize that the single biggest factor in attendance is wins and losses, and it’s a lot harder to win with a massively overpaid 37 year-old shortstop on the decline as opposed to a merely moderately-overpaid 37 year-old shortstop. Don Mattingly was on the team in the late 80s and early 90s. Everyone frickin’ loved Don Mattingly. Don Mattingly didn’t bring anyone to the ballpark on his own.

Are the Yankees trying to send a message to their other free agents, Mariano Rivera and Andy Pettitte?

They’ve been sending Andy Pettitte messages for years. Remember that $5.5 million deal he signed before the 2009 season? This is not unprecedented.

What is it?

I don’t think it’s anything other than a negotiation between a baseball team and a player. To the extent anyone is reading larger narratives into it or is finding injustice here it’s because they believe Derek Jeter to be different in kind than other players. He’s not. He’s a shortstop. A Hall of Fame shortstop to be sure, but he’s still just a shortstop. If he played in any other city he’d be pilloried for asking for the kind of money for which he’s asking.

Eventually, all of the rancor will diminish and the two sides will reach agreement, probably on a three- or four- year deal worth $18 million to $20 million per season. But Jeter might not easily forgive.

If the Yankees give Jeter between $18-20 million a year by the time this is all said and done Derek Jeter should not be in the business of forgiving. He should be in the business of kissing Brian Cashman full on the lips and thanking him for his outrageous generosity.

The Yankees have overpaid for countless other players, virtually all of them inferior to Jeter. Rarely do they draw the line in contract negotiations, as they soon will demonstrate again in their all-out bid for Cliff Lee. Now they’re going to start? With Jeter, of all players?

This is the line of reasoning that has driven me the craziest over the past few days. For one thing, it’s counter-factual, and you need only look at that Pettitte deal and many other deals out there.  The Yankees overpaid Alex Rodriguez. They ended up overpaying for a few others based on the performance they got in return, but gave them market or slightly-above-market deals at the time. The list of players the Kansas City Royals and San Francisco Giants have overpaid is way, way longer than the list of players the New York Yankees have overpaid.  The Yankees have signed expensive players. They have not, however, comically overpaid nearly as many players as people pretend they have.

But let’s say they actually are the worst overpayers in the history of baseball. Why must they continue to be? Why should dumb financial decisions in the past require that they continue to make dumb financial decisions now?  The Yankees have been signaling for some time that the Alex Rodriguez deal was a mistake. If Casey Close told Jeter “don’t worry — they’re going to overpay you too,” he has seriously misread the tea leaves. Both common sense and history have made it clear the the Yankees aren’t as crazy as they used to be. George is dead. Hank is Fredo. Hal and Brian Cashman are running the show, and they are doing exactly what they should be doing. And it has worked.

Though the numbers might suggest otherwise, Jeter does not see himself as Marco Scutaro. Nor should he. Not after helping the Yankees enhance their brand to the point where they could start their own regional TV network, build a new stadium and yes, generate enough revenue to buy players such as — ahem — Alex Rodriguez.

The quality of the Yankees teams between 1996-2010 have built that brand. Those championships have built that brand. Derek Jeter did not, in and of himself, build that brand. He had help, every single year, in making the Yankees what they are. He has been handsomely compensated for his contributions, but make no mistake: if it was just him and a bunch of scrubeenies, there would be no YES Network or Yankee Brand.

Yes, Jeter is 36. Yes, his decline only figures to accelerate. Yes, the question of how long he will remain at shortstop is a real issue. But his on-field performance next season is almost certain to include his 3,000th hit. Jeter is 74 hits shy of the milestone. And let’s just say the Yankees are going to make a little extra coin when he gets there.

Tell you what: let’s take the average historical attendance and TV ratings for whatever date it is Jeter hits #3,000, subtract it from the actual ratings and attendance on that day, and write a check to Jeter for the balance. If he is so incentivized, Will a $15 million deal then be sufficient?

Look, I don’t mean to pick on Rosenthal here. He’s not saying anything that a lot of other columnists aren’t saying.  I just think everyone is having a real perspective problem with this Derek Jeter business.  Rosenthal compares Jeter to Ruth, DiMaggio and Mantle. The Yankees marched on without Ruth and DiMaggio, actually improving in both quality and marquee value after each of them left, depending on how you measure such things. They faltered terribly in both regards, however, when a declining Mantle was  surrounded by a poor cast and ownership started to make poor business decisions.

It’s not the player. It’s the team. The Yankees are being more than fair with Jeter. They don’t want to lose him obviously, but they would do just fine without him. To not acknowledge that is to ignore the history of the team and the reality of Jeter’s contributions.

Brett Cecil doesn’t appreciate being booed by Blue Jays fans

Toronto Blue Jays manager John Gibbons pulls relief pitcher Brett Cecil during seventh inning baseball action against the Chicago White Sox in Toronto on Monday, April 25, 2016. (Frank Gunn/The Canadian Press via AP) MANDATORY CREDIT
Frank Gunn/The Canadian Press via AP
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Blue Jays reliever Brett Cecil has had a rough start to the 2016 season. The lefty leads the majors in losses with five. With that, he carries an ugly 5.59 ERA in 9 2/3 innings. Cecil entered the season with a rather lengthy consecutive scoreless innings streak, but Jays fans seem to have short memories as the home crowd has directed boos at Cecil.

TSN’s Scott MacArthur caught up with Cecil about the booing.

Struggling early isn’t anything new to Cecil. He rode a 5.96 ERA through June 21 last year, the final time in 2015 he would yield earned runs. From his next appearance on June 24 through the end of the regular season, he posted a 44/4 K/BB ratio over 31 2/3 innings. It would behoove Jays fans to show some more patience with the lefty as Cecil could easily turn things around as he did last season.

Video: A fan tried to take a selfie with Brandon Drury after a catch in foul territory

Arizona Diamondbacks' Brandon Drury swings for a two run double off San Francisco Giants' Curtis Partch in the third inning of a spring training exhibition baseball game Tuesday, March 17, 2015, in Scottsdale, Ariz. (AP Photo/Ben Margot)
AP Photo/Ben Margot
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Diamondbacks right fielder Brandon Drury made a fantastic catch in foul territory to retire Martin Prado in the bottom of the fifth inning of Wednesday’s game in Miami. The ball was hit to shallow right field and Drury reached over the low wall before toppling over.

A fan standing nearby figured it’s the perfect time for a selfie. He stood in front of Drury while the ballplayer picked himself up off the concrete. The fan swung his phone around waggled a peace sign in front of the camera and snapped a photo.

“Selfie culture” is too often assailed by people who long ago fell out of touch. This fan, however, showed no concern for Drury’s well-being and was focused only on getting the selfie. Drury, for all this fan knew, could’ve broken a bone or suffered a concussion. Not cool.

Watch Giancarlo Stanton dodge imaginary lasers dressed as Chewbacca

Miami Marlins' Giancarlo Stanton bats and reached first on a throwing error by Arizona Diamondbacks third baseman Brandon Drury during the fifth inning of a baseball game, Tuesday, May 3, 2016, in Miami. (AP Photo/Lynne Sladky)
AP Photo/Lynne Sladky
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Marlins slugger Giancarlo Stanton really likes May 4. May the fourth is “Star Wars Day” for the obvious, punny reason.

While he was doing his normal workouts, Stanton donned a Chewbacca mask, then dodged imaginary lasers and fired back at his imaginary enemies. Who knew Chewy was so buff?

May the 4th be with you from ChewyG 👹

A video posted by Giancarlo Stanton (@giancarlo818) on May 4, 2016 at 12:51pm PDT

Video: Andrew McCutchen thinks the scorer should be fired for scoring this play an error

Pittsburgh Pirates center fielder Andrew McCutchen (22) watches from the dugout during the seventh inning of a baseball game against the Detroit Tigers on Wednesday, April 13, 2016, in Pittsburgh. Detroit won 7-3.(AP Photo/Don Wright)
AP Photo/Don Wright
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Pirates center fielder Andrew McCutchen had trouble coming up with an Anthony Rizzo line drive in the top of the third inning. The ball seemed to curve at the last minute, clanking off of McCutchen’s glove, setting up first and third with two outs for the Cubs. McCutchen was sacked with an error. Ben Zobrist then cranked out a three-run home run off of starter Juan Nicasio to put the Cubs up 3-0.

Per Rob Biertempfel of the Pittsburgh Tribune-Review, McCutchen said after the game, “Whoever scored that an error should be fired. That’s unbelievable. I did everything I could to catch it.”

Here’s the video. Rule 9.12(a) in baseball’s official rules states:

(a) The official scorer shall charge an error against any fielder:
(1) whose misplay (fumble, muff or wild throw) prolongs the time at bat of a batter, prolongs the presence on the bases of a runner or permits a runner to advance one or more bases

Pretty cut and dried stuff here. It was an error.