Jeter error

The challenge of writing for a newspaper audience


Marc Carig is the Yankees’ beat writer for the Newark Star-Ledger.  He’s easily my favorite Yankees’ beat guy going,* partially because he does great work, partially because he’s a nice, funny guy and partially because you can tell he takes his job seriously and thinks hard about his craft.

That thinking is on display today over at his personal blog, where he talks about the challenges of trying to incorporate advanced baseball metrics in newspaper writing and the difference between his newspaper, web and Twitter readership.

Those of us who write only on the web don’t have to deal with this problem to anywhere near a degree newspaper writers like Marc do.  Our readership came to us. They sought us out and, because they’re online like us, there is a decent chance that they’re at least moderately tech-savvy.  When Marc started at the Star-Ledger, however, he began writing for an audience who had likely subscribed to the paper for years. Many for decades. It’s an audience — the newspaper audience in general, not just the Star-Ledger’s — that is far more used to a more traditional handling of baseball and baseball statistics. It’s one that, if Marc is to enlighten them about things like wOBA, UZR or other metrics — which he does and which he should — it will take time and an easing into it. Remember: to most of them, Marc’s the new guy telling them different things than they’re used to hearing. On a blog, in contrast, I or anyone else could jump right in and start fresh without having to worry about alienating legacy readers. There were none.

But maybe a bigger challenge than the audience profile is the technology.  I actually love to read newspapers and on some level I’m going to be sad when they aren’t around in hard copy anymore. But think of how many things other bloggers and I explain via links, parentheticals,  postersiks, tables and other widgets of technology that can’t be used in newspapers. I just did it with “posterisks.”  I can say “Derek Jeter’s UZR is worse than cancer” and I need not then explain what UZR is if I simply link to a detailed explanation of it.  Marc doesn’t have that luxury when writing for the paper. There are space limitations for one thing. There is the frustrating inability to insert usable hyperlinks on the printed page.

The point is that guys in Marc’s position have a pretty big challenge when it comes to moving the ball forward in terms of statistics and analysis. I don’t envy them, that’s for sure. But I have a great respect for those in his position who take on the problem and do their best to challenge their audience, however modestly, to understand and accept new ideas.

Unlike some bloggers, I do believe that there is a future for newspapers and traditional reporting the sort of which we see in them.  That future is personified by people like Marc Carig, who understand the need to move forward while respecting his audience enough to not think that he can simply drag them there.  Keep fighting the good fight, Marc.

*I often make critical or dismissive references to “the New York writers” or “Yankees writers.”  I’m way too sloppy about this and I need to be clear about something here: when I do that, I’m not referring to the beat guys who actually go out and cover the games, I’m referring to a handful of the tabloid columnists for the most part.  The beat guys — Marc at the Star-Ledger, Mark Feinsand at the Daily News, Ben Shpigel at the Times, Erik Boland at Newsday, Bryan Hoch at and others —  do a pretty damn fine job. They’ve all been nice to me and other bloggers, either in person or online, and they all reach out to readers via Twitter and through their usual outlets, doing their best to help their readers understand and get closer to the teams they love. And really, they outnumber the Lupicas, Harpers and Matthews out there who drive me nuts.  I’m going to do my best to excise that lazy reference to “New York writers” from my vocabulary. But if I slip on this, at least know that I’m not referring to the beat guys when I do it.

There’s no one to blame in Yankees’ loss

Joe Girardi

You’re going to boo All-Star Brett Gardner for striking out against a Cy Young contender?

You’re going to bash Alex Rodriguez for going hitless in another postseason game, three years after his last one?

Maybe you’d prefer to put it all on Masahiro Tanaka for giving up two solo homers to a lineup full of 20-homer guys?

The truth is that the Yankees were supposed to lose tonight. They were facing an outstanding left-hander with their forever-lefty-heavy lineup, and they simply didn’t have anyone pitching like an ace to set themselves up nicely for a one-game, winner-take-all showdown. The 3-0 result… well, that’s how this was supposed to go down.

It didn’t necessarily mean it would; what fun would it be if the better team always won? And the Astros might not even be a better team than the Yankees. However, the Astros with Dallas Keuchel on the mound were certainly a better team than the Yankees with whoever they picked to throw.

I just don’t see where it’s worth putting any blame tonight. Joe Girardi? He could have started John Ryan Murphy over Brian McCann against the tough lefty, but he wasn’t willing to risk Tanaka losing his comfort zone by using a backup catcher.

The front office could have added more talent, perhaps outbidding the Blue Jays for David Price or the Royals for Johnny Cueto, and set themselves up better for the postseason. However, that would have cost them Luis Severino and/or Greg Bird, both of whom went on to play key roles as the Yankees secured the wild card. Would it really have been worth it? I don’t think so.

Tanaka gave the Yankees what they should have expected. Had Keuchel’s stuff been a little off on short rest, Tanaka’s performance would have kept the Yankees in the game.

Keuchel, though, was on his game from the first pitch. The Astros bullpen might have been a bit more vulnerable, and late at-bats from Gardner, Carlos Beltran, Rodriguez and McCann definitely left something to be desired. Still, on the whole, the lack of offense was quite a team effort.

The Yankees got beat by a better team tonight.  I’m not sure the Astros would have been better in Games 2-7 in a longer series, but they had everything in their favor in this one.

Keuchel, Astros cruise past Yankees in AL Wild Card Game

AP Photo/Kathy Willens

Dallas Keuchel faced the Yankees two times during the regular season and was fantastic in each outing, striking out 12 in a complete-game shutout on June 25 and whiffing nine batters over seven scoreless frames on August 25.

The 2015 Cy  Young Award candidate continued that trend in Tuesday night’s American League Wild Card Game, limiting the Yankees to three hits and one walk over six innings of scoreless ball as the Astros earned a 3-0 win and advanced to a best-of-five ALDS with the top-seeded Royals.

Keuchel was working on three days of rest but didn’t show very many signs of fatigue, whiffing seven and needing only 87 pitches to get through six. He sure looked like he could have gone an inning longer, but Astros manager A.J. Hinch decided to turn the game over to his bullpen and they added three more big zeroes to the scoreboard at a very loud then very boo-heavy Yankee Stadium. Tony Sipp worked around some early jitters to throw a scoreless seventh, Will Harris kept the Yankees off the bases entirely in a scoreless eighth, and closer Luke Gregerson went 1-2-3 in the bottom of the ninth.

Impending free agent outfielder Colby Rasmus provided the first burst of offense for the Astros in the top of the second inning with a leadoff homer against Masahiro Tanaka. And then deadline acquisition Carlos Gomez, who missed a bunch of time down the stretch with an intercostal strain, got to Tanaka for another solo shot in the top of the fourth. Houston scored its third run on a Jose Altuve RBI single in the top of the seventh.

This is a young, talented Astros team with an ace at the head of its rotation.

Kansas City could have a problem.