Jeter error

The challenge of writing for a newspaper audience

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Marc Carig is the Yankees’ beat writer for the Newark Star-Ledger.  He’s easily my favorite Yankees’ beat guy going,* partially because he does great work, partially because he’s a nice, funny guy and partially because you can tell he takes his job seriously and thinks hard about his craft.

That thinking is on display today over at his personal blog, where he talks about the challenges of trying to incorporate advanced baseball metrics in newspaper writing and the difference between his newspaper, web and Twitter readership.

Those of us who write only on the web don’t have to deal with this problem to anywhere near a degree newspaper writers like Marc do.  Our readership came to us. They sought us out and, because they’re online like us, there is a decent chance that they’re at least moderately tech-savvy.  When Marc started at the Star-Ledger, however, he began writing for an audience who had likely subscribed to the paper for years. Many for decades. It’s an audience — the newspaper audience in general, not just the Star-Ledger’s — that is far more used to a more traditional handling of baseball and baseball statistics. It’s one that, if Marc is to enlighten them about things like wOBA, UZR or other metrics — which he does and which he should — it will take time and an easing into it. Remember: to most of them, Marc’s the new guy telling them different things than they’re used to hearing. On a blog, in contrast, I or anyone else could jump right in and start fresh without having to worry about alienating legacy readers. There were none.

But maybe a bigger challenge than the audience profile is the technology.  I actually love to read newspapers and on some level I’m going to be sad when they aren’t around in hard copy anymore. But think of how many things other bloggers and I explain via links, parentheticals,  postersiks, tables and other widgets of technology that can’t be used in newspapers. I just did it with “posterisks.”  I can say “Derek Jeter’s UZR is worse than cancer” and I need not then explain what UZR is if I simply link to a detailed explanation of it.  Marc doesn’t have that luxury when writing for the paper. There are space limitations for one thing. There is the frustrating inability to insert usable hyperlinks on the printed page.

The point is that guys in Marc’s position have a pretty big challenge when it comes to moving the ball forward in terms of statistics and analysis. I don’t envy them, that’s for sure. But I have a great respect for those in his position who take on the problem and do their best to challenge their audience, however modestly, to understand and accept new ideas.

Unlike some bloggers, I do believe that there is a future for newspapers and traditional reporting the sort of which we see in them.  That future is personified by people like Marc Carig, who understand the need to move forward while respecting his audience enough to not think that he can simply drag them there.  Keep fighting the good fight, Marc.

*I often make critical or dismissive references to “the New York writers” or “Yankees writers.”  I’m way too sloppy about this and I need to be clear about something here: when I do that, I’m not referring to the beat guys who actually go out and cover the games, I’m referring to a handful of the tabloid columnists for the most part.  The beat guys — Marc at the Star-Ledger, Mark Feinsand at the Daily News, Ben Shpigel at the Times, Erik Boland at Newsday, Bryan Hoch at MLB.com and others —  do a pretty damn fine job. They’ve all been nice to me and other bloggers, either in person or online, and they all reach out to readers via Twitter and through their usual outlets, doing their best to help their readers understand and get closer to the teams they love. And really, they outnumber the Lupicas, Harpers and Matthews out there who drive me nuts.  I’m going to do my best to excise that lazy reference to “New York writers” from my vocabulary. But if I slip on this, at least know that I’m not referring to the beat guys when I do it.

Report: Padres trade Matt Kemp to the Braves for Hector Olivera

SAN DIEGO, CA - JUNE 06:  Matt Kemp #27 of the San Diego Padres talks in the dugout prior to the start of the game against the Atlanta Braves at PETCO Park on June 6, 2016 in San Diego, California.  (Photo by Kent Horner/Getty Images)
Kent Horner/Getty Images
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Update (7:01 PM EDT): David O’Brien of the Atlanta Journal-Constitution reports the deal has been completed.

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ESPN’s Keith Law reported on Saturday evening that a bad contract swap involving the Braves’ Hector Olivera and the Padres’ Matt Kemp was “getting close.” Olivera has been pulled off the field, per Bob Nightengale of USA TODAY. Joel Sherman of the New York Post reports that only a last-second medical would kill the deal at this point, and that the Padres will be sending money to the Braves.

Kemp, 31, will have $64.5 million remaining on his contract through 2019 after this season, but the Dodgers will pay $3.5 million annually over those remaining three years, so the $64.5 million is really $54 million. The veteran has compiled a .262/.285/.489 triple-slash line with 23 home runs and 69 RBI in 431 plate appearances for the Padres this season.

Olivera, 31, will have $28.5 million remaining on his contract through 2020 after this season. The outfielder was handed an 82-game suspension, beginning on May 26, for his involvement in a domestic dispute on April 13. The suspension is up on August 2. He has a .501 OPS in 21 major league at-bats this season and a .278 OPS in 37 PA at Triple-A.

Dennis Lin of the San Diego Union-Tribune reports that the Padres will consider designating Olivera for assignment. The trade is all about the salary dump for the Padres, as they’d rather give outfield playing time to prospects Hunter Renfroe and Manuel Margot.

Athletics trade Billy Burns to the Royals for Brett Eibner

ST. PETERSBURG, FL - MAY 13: Billy Burns #1 of the Oakland Athletics waits on deck to bat during the fourth inning of a game against the Tampa Bay Rays on May 13, 2016 at Tropicana Field in St. Petersburg, Florida. (Photo by Brian Blanco/Getty Images)
Brian Blanco/Getty Images
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The Athletics and Royals swapped outfielders on Saturday. The Athletics sent Billy Burns to Kansas City and the Royals sent Brett Eibner to Oakland.

Burns, 26, doesn’t provide much in the way of offense, but he runs the bases well and plays solid defense. He was hitting .234/.270/.303 with 11 doubles, four triples, and 14 stolen bases in 274 plate appearances.

Eibner, 27, was batting .231/.286/.423 with three home runs and 10 RBI in 85 plate appearances. He has spent most of the season with Triple-A Omaha, where he’s put up a .902 OPS in 219 PA. Eibner played the outfield corners in the majors, but racked up a ton of time playing center in the minors, so his versatility will be valuable to the A’s.

Burns will become eligible for arbitration for the first time after the 2017 season while Eibner has hardly accrued any service time, which might explain part of the motivation behind the trade for the small-market Athletics.