The opposite side of the Mets “if you stink and don’t draw you must lower ticket prices” argument is the “if you’re good and you sell out game after game you must raise them” argument. That latter part is the Phillies’ story, as they have announced an across the board ticket price increase. Tickets are up from $2 to $5 per game. A breakdown of the increases can be seen here.
Fun part: Philly sports blog Crossing Broad is reporting that readers are angry at the increases. The response is understandable I suppose, but I never cease to be amazed at people’s economic illiteracy.
If you sell out all of your products consistently, it means — unless you believe that not a single soul beyond those who purchased one of your products wants one — you have under-priced your product. The Phillies aren’t being heartless in raising their prices. They’re simply refusing to leave money sitting on the table. This is smart business.