I’m not sure what to make of Derek Jeter’s total value. That is, his value as both a baseball player and a piece of marketing and good will and all of that. And those are the terms in which his current contractual situation are being played out.
There’s just so much uncertainty there. I think those who say that Jeter is irreplaceable or that he’s worth tens of millions as a personality alone are frankly deluded. There’s a value to that stuff, sure, but I don’t think it’s that great. At the same time, anyone who completely discounts the notion that Jeter has some value over and above his OPS and defense is loony too (not that I’ve seen anyone totally discount it). It’s just that unless you’re privy to all of the numbers the Yankees and Jeter’s representatives have along those lines, you can’t know this stuff. And even those people then have to take a leap of faith because the numbers don’t tell the whole story.
Still, I think we can recognize baloney when we see it, and there’s some baloney in this morning’s article by Bob Raissman, in which he quotes an alleged expert on sports marketing who thinks that Jeter would be valuable to any team who is launching a regional sports network like YES. The example he uses is the Astros, and he drops this beauty:
“Jeter’s presence at a fledgling regional sports network has value,” said Lee Berke, president of LHB Sports, Entertainment & Media Inc., a company that advises sports and entertainment properties on network start-ups. “Jeter’s leverage is this: Suppose he goes to a team that’s just developing a network, like the Astros.
“You’re out there trying to sell the network to cable systems for the first time,” Berke said. “When a team doesn’t have a record of recent success, you’ve got a real advantage saying (to cable operators) ‘We’ve got Derek Jeter. We are committed to excellence.'”
Really? Does a Derek Jeter signing and a one-day press conference that would accompany it really signal to smart business people and the viewers who pay for their services that the Astros are “committed to excellence?” Depending on the contract price, it could mean that they’re committed to delusion. Depending on how he hits between Opening Day and May 11th it could mean that they’re committed to paying for the shadow of a once-great player. How much did Hank Aaron mean for the 1975-76 Brewers’ bottom line?
Which isn’t to say that Jeter is done. He may bounce back remarkably. It’s just that trying to value him separate and apart from what he actually brings in terms of baseball production is silly. Even the Yankees have to weigh his average and OPS over his Q score. He’s a baseball player, after all. He’s not hosting a talk show.
The Athletics followed Friday’s 3-0 shutout with a rookie-led home run derby on Saturday afternoon, watching not one, not two, but three rookies belt their first major league home runs off of the White Sox’ James Shields.
Right fielder Matt Olson was the first to strike, taking Shields deep on a first-pitch, two-run blast in the first inning for his first home run in 49 major league plate appearances:
Fellow outfielder Jaycob Brugman duplicated his teammate’s results in the second inning with a solo home run, his first extra-base hit of any kind since he made his debut on June 9:
In the third, with a comfortable 4-0 lead backing two scoreless frames from Oakland right-hander Daniel Gossett, Franklin Barreto took his shot at Shields. After getting the call several hours prior to Saturday’s game, he became the fastest of the three rookies to record his first big league homer, going yard on a 2-2 changeup and driving in Bruce Maxwell to give the A’s a six-run advantage.
The Athletics currently lead the White Sox 8-2 in the top of the sixth inning.
The Athletics called up their top prospect on Saturday, inserting shortstop Franklin Barreto into the lineup for their second game against the White Sox. Barreto was originally scheduled to make his major league debut on Sunday, but got a head start after Jed Lowrie sustained a minor knee sprain in Friday’s 3-0 win and was scratched from Saturday’s lineup.
Barreto, 21, has been rapidly climbing the rungs of the A’s minor league system after getting dealt by the Blue Jays in 2014. He got his first taste of Triple-A action late last year, going 6-for-17 with three RBI and getting caught stealing in two attempts. He fared little better this spring, slashing .281/.326/.428 with eight home runs and a .754 OPS through his first 309 PA in Nashville.
While his minor league production has been solid, if underwhelming for a prospect of his caliber, the A’s are expected to give the rookie infielder a long leash with both Marcus Semien and Chad Pinder sitting on the disabled list. Pinder landed on the 10-day DL after suffering a left hamstring strain on Friday. Semien, meanwhile, is still working his way back from the 60-day DL with a right wrist fracture and likely won’t rejoin the team until he completes a rehab assignment with High-A Stockton.