I’m not sure what to make of Derek Jeter’s total value. That is, his value as both a baseball player and a piece of marketing and good will and all of that. And those are the terms in which his current contractual situation are being played out.
There’s just so much uncertainty there. I think those who say that Jeter is irreplaceable or that he’s worth tens of millions as a personality alone are frankly deluded. There’s a value to that stuff, sure, but I don’t think it’s that great. At the same time, anyone who completely discounts the notion that Jeter has some value over and above his OPS and defense is loony too (not that I’ve seen anyone totally discount it). It’s just that unless you’re privy to all of the numbers the Yankees and Jeter’s representatives have along those lines, you can’t know this stuff. And even those people then have to take a leap of faith because the numbers don’t tell the whole story.
Still, I think we can recognize baloney when we see it, and there’s some baloney in this morning’s article by Bob Raissman, in which he quotes an alleged expert on sports marketing who thinks that Jeter would be valuable to any team who is launching a regional sports network like YES. The example he uses is the Astros, and he drops this beauty:
“Jeter’s presence at a fledgling regional sports network has value,” said Lee Berke, president of LHB Sports, Entertainment & Media Inc., a company that advises sports and entertainment properties on network start-ups. “Jeter’s leverage is this: Suppose he goes to a team that’s just developing a network, like the Astros.
“You’re out there trying to sell the network to cable systems for the first time,” Berke said. “When a team doesn’t have a record of recent success, you’ve got a real advantage saying (to cable operators) ‘We’ve got Derek Jeter. We are committed to excellence.'”
Really? Does a Derek Jeter signing and a one-day press conference that would accompany it really signal to smart business people and the viewers who pay for their services that the Astros are “committed to excellence?” Depending on the contract price, it could mean that they’re committed to delusion. Depending on how he hits between Opening Day and May 11th it could mean that they’re committed to paying for the shadow of a once-great player. How much did Hank Aaron mean for the 1975-76 Brewers’ bottom line?
Which isn’t to say that Jeter is done. He may bounce back remarkably. It’s just that trying to value him separate and apart from what he actually brings in terms of baseball production is silly. Even the Yankees have to weigh his average and OPS over his Q score. He’s a baseball player, after all. He’s not hosting a talk show.
New Mariners general manager Jerry Dipoto has kept pretty busy in his short time on the job and Bob Dutton of the Tacoma News Tribune reports that free agent outfielder Nori Aoki could be his next target. The club recently pursued a trade for Marlins outfielder Marcell Ozuna, but the asking price has them looking at alternatives.
Aoki, who turns 34 in January, has hit .287 with a .353 on-base percentage over four seasons since coming over from Japan. He was having a fine season with the Giants this year prior to being shut down in September with lingering concussion symptoms.
The Giants decided against picking up Aoki’s $5.5 million club option for 2016 earlier this month, but he should still do pretty well for himself this winter assuming he’s feeling good.
It was reported Sunday that free agent right-hander Johnny Cueto had turned down a six-year, $120 million contract from the Diamondbacks. He’s hoping to land a bigger deal this winter and ESPN’s Jerry Crasnick has heard some chatter about what he’s looking for.
Jordan Zimmermann finalized a five-year, $110 million contract with the Tigers today, which works out to $22 million per season. Arizona’s offer to Cueto checked in at $20 million per season. A six-year offer to Cueto at the same AAV (average annual value) as Zimmermann would put him at $132 million, which is still a little shy of the figure stated by Crasnick. Of course, Cueto owns a 2.71 ERA (145 ERA+) over the last five seasons compared to a 3.14 ERA (123 ERA+) by Zimmermann during that same timespan, so there’s a case to be made that he should get more. Still, he’s the clear No. 3 starter on the market behind David Price and Zack Greinke.
CBS Sports’ Jon Heyman reports that the Dodgers, Giants, Red Sox, and Cubs are among the other teams who have interest in Cueto. One variable in his favor is that he is not attached to draft pick compensation, as he was traded from the Reds to the Royals during the 2015 season.
The rebuilding Braves have already been active on the trade market and they might not be done, as CBS Sports’ Jon Heyman reports that right-hander Shelby Miller has been a very popular name. In fact, around 20 teams have checked in.
Nothing is considered close and the Braves have set a very high asking price, mostly centered around offense. They asked for right-hander Luis Severino in talks with the Yankees and would expect outfielder Marcell Ozuna among other pieces from the Marlins. The Diamondbacks and Giants are among the other interested clubs.
Miller is under team control through 2018, so there’s not necessarily a sense of urgency to move him, but anything is possible with the way the Braves are doing things right now. The 25-year-old is coming off a year where he went 6-17, but that was about really rotten luck more than anything else, as he had a fine 3.02 ERA and 171/73 K/BB ratio over 205 1/3 innings. The Braves gave him the worst run support of any starter in the majors.
Jenrry Mejia appeared in just seven games this past season due to a pair of suspensions for performance-enhancing drugs, but Adam Rubin of ESPN New York reports that the Mets are expected to tender him a contract for 2016.
While the Mets were vocal about their disappointment in Mejia’s actions, it makes sense to keep him around as an option. Had he played a full season in 2015, he would have earned $2.595 million. He’s arbitration-eligible for the second time this winter and figures to receive a contract similar to his 2015 figure, but he’ll only be paid for the games he plays. He still has 100 games to serve on his second PED suspension, which means that he’ll only be paid for 62 games in 2016. This likely puts his salary closer to $1 million, which is a small price to pay for someone who could prove useful during the second half and beyond. He also won’t count toward the team’s 40-man roster until he’s active.
Mejia, who turned 26 in October, owns a 3.68 ERA in the majors and saved 28 games for the Mets in 2014. He’s currently pitching as a starter in the Dominican Winter League.