I’m not sure what to make of Derek Jeter’s total value. That is, his value as both a baseball player and a piece of marketing and good will and all of that. And those are the terms in which his current contractual situation are being played out.
There’s just so much uncertainty there. I think those who say that Jeter is irreplaceable or that he’s worth tens of millions as a personality alone are frankly deluded. There’s a value to that stuff, sure, but I don’t think it’s that great. At the same time, anyone who completely discounts the notion that Jeter has some value over and above his OPS and defense is loony too (not that I’ve seen anyone totally discount it). It’s just that unless you’re privy to all of the numbers the Yankees and Jeter’s representatives have along those lines, you can’t know this stuff. And even those people then have to take a leap of faith because the numbers don’t tell the whole story.
Still, I think we can recognize baloney when we see it, and there’s some baloney in this morning’s article by Bob Raissman, in which he quotes an alleged expert on sports marketing who thinks that Jeter would be valuable to any team who is launching a regional sports network like YES. The example he uses is the Astros, and he drops this beauty:
“Jeter’s presence at a fledgling regional sports network has value,” said Lee Berke, president of LHB Sports, Entertainment & Media Inc., a company that advises sports and entertainment properties on network start-ups. “Jeter’s leverage is this: Suppose he goes to a team that’s just developing a network, like the Astros.
“You’re out there trying to sell the network to cable systems for the first time,” Berke said. “When a team doesn’t have a record of recent success, you’ve got a real advantage saying (to cable operators) ‘We’ve got Derek Jeter. We are committed to excellence.'”
Really? Does a Derek Jeter signing and a one-day press conference that would accompany it really signal to smart business people and the viewers who pay for their services that the Astros are “committed to excellence?” Depending on the contract price, it could mean that they’re committed to delusion. Depending on how he hits between Opening Day and May 11th it could mean that they’re committed to paying for the shadow of a once-great player. How much did Hank Aaron mean for the 1975-76 Brewers’ bottom line?
Which isn’t to say that Jeter is done. He may bounce back remarkably. It’s just that trying to value him separate and apart from what he actually brings in terms of baseball production is silly. Even the Yankees have to weigh his average and OPS over his Q score. He’s a baseball player, after all. He’s not hosting a talk show.
The Braves have signed former football player and current outfielder Sanders Commings, an Augusta, Georgia native, to a minor league contract, Ken Rosenthal of FOX Sports reports.
Commings, 26, was a defensive back who played for the University of Georgia before being selected by the Chiefs in the fifth round of the 2013 draft. He appeared in two games in the 2013 season.
Commings also played baseball for Westside High School and was selected by the Diamondbacks in the 37th round of the 2008 draft. He chose to attend the University of Georgia instead. When football didn’t pan out, Commings started training with Jerry Hairston, Jr. Hairston said he was “blown away” when he saw Commings hit for the first time.
Obviously, Commings’ path to success as a professional baseball player will be long, but it’s a no-risk flier for the Braves. The club has past experience with football players, including Deion Sanders and Brian Jordan.
The next task for the Braves will be to acquire Ryan Goins from the Blue Jays. That way, players will look at the lineup card each day to see if it’s Commings or Goins.
On Thursday afternoon, Rays pitcher Chris Archer asked his Twitter followers, “Lots swirling around what needs to be changed about the game of baseball. What do y’all want to see changed, if anything, & why?”
Tigers ace Justin Verlander responded:
To that, Archer said:
For what it’s worth, Verlander hasn’t been much of a hitter. In 47 career plate appearances, he has three singles and no extra-base hits. And if the AL did get rid of the DH rule, the Tigers would have nowhere to put Victor Martinez. Verlander, though, would have an easier time pitching to opposing pitchers rather than their DH’s.