Must-Click Link: Why it doesn’t matter that the NFL beats baseball in the TV ratings

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I’ve repeated it over and over: it doesn’t matter that the NFL beats baseball in the ratings. They’re apples and oranges given that baseball’s television economics are all about regular season games broadcast locally, while the NFL is like a national television show.  Comparing the two is like comparing the NBC nightly news with Channel 4’s local news. They’re just different things altogether, neither trying to really do what the other is doing.

Today over at TYU, @williamnyy23 writes a guest post explaining all of this in far more detail, with numbers attached.  The nut graf, as they say:

Baseball’s strength is its 162 game schedule. Following a team throughout the season comes with an ebb and flow, much like life itself. There are very few short bursts that absolutely demand attention. Although some may think that’s a bad thing, it’s actually baseball’s greatest asset. The number one reason baseball has exploding revenues is because the sport finally learned to leverage the 162 game schedule. Baseball’s massive inventory of games is a boon in a time when media outlets are starving for content. From satellite radio to local RSNs to MLBAM’s on-line initiatives, baseball’s growth has been fueled by its ability to fill the airwaves and the internet. Just like the NFL, MLB needs to play to its strengths, and chasing network television network ratings is not one of them.

Read the whole thing. And then, the next time someone declares baseball dead because a playoff game gets beat by the Titans-Jags, you can tell them why they don’t know what in the hell they’re talking about.

Kyle Schwarber: Before and After

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It’s always a bit deceiving to see offseason workout photos of players who are said to be getting into great shape because guys in those pics are wearing compression shirts and crap and we’re used to seeing them in baseball uniforms. I remember pics of Miguel Cabrera and David Ortiz in the offseason looking svelte, only to see them in uniform come spring as their familiar beefy selves. Uniforms are often loose and billowy and the players wear  a couple of layers when they’re suited up, so at least visually speaking it’s better to compare apples to apples.

Which brings us to Kyle Schwarber. All offseason long we’ve been getting reports about Schwarber working out, losing weight and, of course, getting into The Best Shape of His Life. And some of those pics have definitely shown a young man who has cut fat and gotten lean. Good for him!

Let’s see how that translates to Schwarber in uniform. Here is is at spring training last year:

MESA, AZ – FEBRUARY 21: Kyle Schwarber #12 of the Chicago Cubs poses during Chicago Cubs Photo Day on February 21, 2017 in Mesa, Arizona. (Photo by Jamie Squire/Getty Images)

 

Here he is toward the end of last season:

CHICAGO, IL – SEPTEMBER 09: at Wrigley Field on September 9, 2017 in Chicago, Illinois. (Photo by Jonathan Daniel/Getty Images)

And here he is now:

MESA, AZ – FEBRUARY 20: Kyle Schwarber #12 of the Chicago Cubs poses during Chicago Cubs Photo Day on February 20, 2018 in Mesa, Arizona. (Photo by Gregory Shamus/Getty Images)

 

Nice goin’, kid.