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Must-Click Link: Why it doesn’t matter that the NFL beats baseball in the TV ratings

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I’ve repeated it over and over: it doesn’t matter that the NFL beats baseball in the ratings. They’re apples and oranges given that baseball’s television economics are all about regular season games broadcast locally, while the NFL is like a national television show.  Comparing the two is like comparing the NBC nightly news with Channel 4’s local news. They’re just different things altogether, neither trying to really do what the other is doing.

Today over at TYU, @williamnyy23 writes a guest post explaining all of this in far more detail, with numbers attached.  The nut graf, as they say:

Baseball’s strength is its 162 game schedule. Following a team throughout the season comes with an ebb and flow, much like life itself. There are very few short bursts that absolutely demand attention. Although some may think that’s a bad thing, it’s actually baseball’s greatest asset. The number one reason baseball has exploding revenues is because the sport finally learned to leverage the 162 game schedule. Baseball’s massive inventory of games is a boon in a time when media outlets are starving for content. From satellite radio to local RSNs to MLBAM’s on-line initiatives, baseball’s growth has been fueled by its ability to fill the airwaves and the internet. Just like the NFL, MLB needs to play to its strengths, and chasing network television network ratings is not one of them.

Read the whole thing. And then, the next time someone declares baseball dead because a playoff game gets beat by the Titans-Jags, you can tell them why they don’t know what in the hell they’re talking about.

No structural damage found in Andrew Benintendi’s knee

ST. PETERSBURG, FL - AUGUST 24:  Shortstop Matt Duffy #5 of the Tampa Bay Rays tags out Andrew Benintendi #40 of the Boston Red Sox after Dustin Pedroia grounded into the double play  during the seventh inning of a game on August 24, 2016 at Tropicana Field in St. Petersburg, Florida. (Photo by Brian Blanco/Getty Images)
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Good news in Boston: An MRI on Red Sox outfielder Andrew Benintendi‘s left knee revealed no structural damage.

Benintendi slipped while trying to avoid a tag at second base, injuring his leg, but it appears he’s avoided a serious injury. A timetable for his return isn’t known at this point, but the Red Sox expect to get him back before the end of the season.

Benintendi is hitting .324/.365/.485 with a homer and ten RBI in 21 games.

Carlos Ruiz leaves a goodbye note for the Phillies

CLEARWATER, FL - FEBRUARY 26:  Carlos Ruiz #51 of the Philadelphia Phillies poses for a portrait on February 26, 2016 at Bright House Field in Clearwater, Florida.  (Photo by Elsa/Getty Images)
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And then there was one. One player from the 2008 World Series champs, that is. Ryan Howard likely isn’t going anywhere so he’ll be the last one to turn the lights off, but today Carlo Ruiz bid adieu to the Phillies following his trade to Los Angeles.

Lost in all of the emotions the Dodgers are reported to be feeling about A.J. Ellis leaving is the fact that Ruiz was one of the most beloved Phillies players ever, by both his teammates and their fans. Yesterday Roy Halladay penned a heartfelt goodbye to Ruiz, suggesting that he was every bit as essential to his and the Phillies’ success as Ellis has been to Clayton Kershaw (and in pure baseball production, obviously, quite more).

Today Chooch left a message for his now former teammates: