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Must-Click Link: Why it doesn’t matter that the NFL beats baseball in the TV ratings

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I’ve repeated it over and over: it doesn’t matter that the NFL beats baseball in the ratings. They’re apples and oranges given that baseball’s television economics are all about regular season games broadcast locally, while the NFL is like a national television show.  Comparing the two is like comparing the NBC nightly news with Channel 4’s local news. They’re just different things altogether, neither trying to really do what the other is doing.

Today over at TYU, @williamnyy23 writes a guest post explaining all of this in far more detail, with numbers attached.  The nut graf, as they say:

Baseball’s strength is its 162 game schedule. Following a team throughout the season comes with an ebb and flow, much like life itself. There are very few short bursts that absolutely demand attention. Although some may think that’s a bad thing, it’s actually baseball’s greatest asset. The number one reason baseball has exploding revenues is because the sport finally learned to leverage the 162 game schedule. Baseball’s massive inventory of games is a boon in a time when media outlets are starving for content. From satellite radio to local RSNs to MLBAM’s on-line initiatives, baseball’s growth has been fueled by its ability to fill the airwaves and the internet. Just like the NFL, MLB needs to play to its strengths, and chasing network television network ratings is not one of them.

Read the whole thing. And then, the next time someone declares baseball dead because a playoff game gets beat by the Titans-Jags, you can tell them why they don’t know what in the hell they’re talking about.

James McCann is in The Best Shape of His Life

Detroit Tigers catcher James McCann blows a bubble while warming up during a spring training baseball workout, Saturday, Feb. 27, 2016, in Lakeland, Fla. (AP Photo/John Raoux)
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As I note every spring, “Best Shape of His Life” stories aren’t really about players being in The Best Shape of Their Lives. They’re about players and agents seeking to create positive stories.

We know this because the vast majority of Best Shape of His Life claims are about guys who were either injured the season before, guys who had subpar years the season before or players whose conditioning was a point of controversy the season before. These folks, or their agents + reporters who have little if nothing to write about in the offseason = BSOHL.

James McCann hurt his ankle last season and had a subpar year at the plate. So not only is he a perfect BSOHL candidate, he went old school with the claim and hit it right on the money, verbatim:

Spring training is less than a month away, folks!

Bo Jackson is not gonna change kids’ minds

1989:  Bo Jackson #16 of the Kansas City Royals practices his swing as he prepares to bat during a game in the 1989 season.  (Photo by Jonathan Daniel/Getty Images)
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Last week Bo Jackson said that, if he had it to do all over again, he would have never played professional football and that he would never let his kids play. The sport is too violent, he said. “I’d tell them, ‘Play baseball, basketball, soccer, golf, just anything but football.’”

Fair enough. Thom Loverro of the Washington Times, however, thinks that Bo could do more than simply give his opinion on the matter. He thinks Bo should become an official ambassador for Major League Baseball:

Baseball commissioner Rob Manfred, pick up the phone right now and call Bo Jackson. Tell him you have a job for him — vice president of something, whatever you would call the man in charge of converting a generation of young athletes to baseball. And pay him what he wants.

You won’t find a better symbol of the differences between the two sports than Bo Jackson. After all, he was an All-Star in both. Bo knows football. Bo knows baseball.

Bo, tell the children — baseball over football.

The Children: “Who is Bo Jackson?”

Yeah, I’m being a bit flip here, but dude: Jackson is 54 years-old. He last played baseball 23 years ago. I’d personally run through a wall for Bo Jackson, but I’m 43. I was 12 when he won the Heisman trophy. While he may loom large to middle aged sports writers, a teenager contemplating what sport to play is not going to listen to someone a decade or more older than his parents.

This isn’t terribly important in the grand scheme of things, but it’s indicative of how most columnists process the world through their own experiences and assume they apply universally. It’s probably the biggest trap most sports opinion folks fall into.