I’ve repeated it over and over: it doesn’t matter that the NFL beats baseball in the ratings. They’re apples and oranges given that baseball’s television economics are all about regular season games broadcast locally, while the NFL is like a national television show. Comparing the two is like comparing the NBC nightly news with Channel 4’s local news. They’re just different things altogether, neither trying to really do what the other is doing.
Today over at TYU, @williamnyy23 writes a guest post explaining all of this in far more detail, with numbers attached. The nut graf, as they say:
Baseball’s strength is its 162 game schedule. Following a team throughout the season comes with an ebb and flow, much like life itself. There are very few short bursts that absolutely demand attention. Although some may think that’s a bad thing, it’s actually baseball’s greatest asset. The number one reason baseball has exploding revenues is because the sport finally learned to leverage the 162 game schedule. Baseball’s massive inventory of games is a boon in a time when media outlets are starving for content. From satellite radio to local RSNs to MLBAM’s on-line initiatives, baseball’s growth has been fueled by its ability to fill the airwaves and the internet. Just like the NFL, MLB needs to play to its strengths, and chasing network television network ratings is not one of them.
Read the whole thing. And then, the next time someone declares baseball dead because a playoff game gets beat by the Titans-Jags, you can tell them why they don’t know what in the hell they’re talking about.
Rick Morissey of the Chicago Sun-Times published an article on Sunday giving a bit of insight into Cubs president of baseball operations Theo Epstein. When Epsten was younger, he dabbled in sportswriting, but quickly realized the trade wasn’t for him.
As Morissey details, when Epstein was 19 years old writing for Yale’s student newspaper, he wrote an article suggesting the school’s football coach should be fired during what would become a 3-7 season. Epstein was told during the meeting that one writer would defend the coach and one would call for his job. “It was a lesson in the way that the world of journalism sometimes works. It was an eye-opener for me. I regret it, and I’ve happily moved on.”
Epstein continued, “I realized I didn’t want to be a sportswriter when I was interning with the Orioles back in ’92, ’93, ’94. I did do a lot of media-relations stuff, and I saw that the life of a sportswriter is pretty lonely. You kind of work by yourself, sit there by yourself in the press box, go back to the hotel bar. Not to generalize.” He added, “But I really respect writing and respect sportswriters.”
He’s not wrong, and he seems to have found his calling as a front office executive. His Cubs are back in the World Series for the first time since 1945.
Indians second baseman Jason Kipnis tweeted on Sunday, “Got a little too close to [Francisco Lindor] during the celebration!! Freak accident but should be good to go by Tuesday! #cantkeepmeoutofthisgame!”
Per MLB.com’s Jordan Bastian, manager Terry Francona said Kipnis is dealing with a low ankle sprain, but he’s expected to be ready to go when the World Series begins on Tuesday. Kipnis went through fielding drills on Sunday.
Kipnis is hitting .167/.219/.367 with a pair of homers and four RBI in eight games this postseason.