Must-Click Link: Why it doesn’t matter that the NFL beats baseball in the TV ratings

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I’ve repeated it over and over: it doesn’t matter that the NFL beats baseball in the ratings. They’re apples and oranges given that baseball’s television economics are all about regular season games broadcast locally, while the NFL is like a national television show.  Comparing the two is like comparing the NBC nightly news with Channel 4’s local news. They’re just different things altogether, neither trying to really do what the other is doing.

Today over at TYU, @williamnyy23 writes a guest post explaining all of this in far more detail, with numbers attached.  The nut graf, as they say:

Baseball’s strength is its 162 game schedule. Following a team throughout the season comes with an ebb and flow, much like life itself. There are very few short bursts that absolutely demand attention. Although some may think that’s a bad thing, it’s actually baseball’s greatest asset. The number one reason baseball has exploding revenues is because the sport finally learned to leverage the 162 game schedule. Baseball’s massive inventory of games is a boon in a time when media outlets are starving for content. From satellite radio to local RSNs to MLBAM’s on-line initiatives, baseball’s growth has been fueled by its ability to fill the airwaves and the internet. Just like the NFL, MLB needs to play to its strengths, and chasing network television network ratings is not one of them.

Read the whole thing. And then, the next time someone declares baseball dead because a playoff game gets beat by the Titans-Jags, you can tell them why they don’t know what in the hell they’re talking about.

The Pirates are, not surprisingly, leaning against trading Andrew McCutchen

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Over the winter there was serious talk about the Pirates trading Andrew McCutchen to the Washington Nationals. His move to left field to allow Starling Marte to take over center further served to make McCutchen a less important part of the Pirates long term plans.

Then the season began, Marte got suspended for PEDs and, after a bumpy start, McCutchen caught fire. He hit .411/.505/.689 in June he has a .333/.444/.561 line in the month of July. For the year he’s now at .292/.384/.507 with 17 homers and 57 RBI. Even with Marte back on the roster, McCutchen is the Pirates’ center fielder. What’s more, the Pirates, after beginning the season slowly have righted the ship somewhat and are now only three games back in the NL Central.

All of which makes this, from Rob Biertempfel of the Pittsburgh Tribune-Review, unsurprising:

That option is a quite reasonable $14.5 million, so it seems sorta crazy that they wouldn’t pick it up. Of course if they remain coy enough about it for now perhaps someone will bowl them over with an offer. Letting McCutchen walk seems insane. Unloading him for a hefty haul would, well, still be kinda crazy given how popular McCutchen is with the fan base, but not truly insane.

The Brewers are talking to the Tigers about Ian Kinsler, Justin Wilson

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The Brewers were rumored last week to have been “aggressive” in talks for Tigers reliever Justin Wilson. ESPN’s Jerry Crasnick reports, however, that the talks are a bit more wide-ranging than that.

Crasnick says that the two clubs are also discussing Tigers second baseman Ian Kinsler, potentially in a package deal with Wilson. Crasnick says that the Brewers “would love to have Kinsler,” but their main focus at the moment is pitching help. Of course, the Brewers current second baseman — Jonathan Villar — is hitting a meager .223/.285/.348 in 334 plate appearances.

Kinsler is having a down season for him — .237/.331/.400 — but he’s better than that and, of course, would represent an improvement. He’s under contract through the end of this year but he has a very affordable, $10 million club option for 2018. Wilson will be arbitration-eligible this offseason, so he’s still under team control as well. As such a Kinsler/Wilson package would likely cost the Brewers a high price, so you have to think they’d try to exhaust cheaper options before making such a deal.

The Brewers had been in first place in the NL Central since June 7, but the Cubs caught them yesterday. They’re in a virtual tie, with Chicago percentage points ahead. This should prove to be a very interesting week for the Brewers’ front office.