People want their “fear the beard” posters at AT&T Park

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CNBC’s Darren Rovell has a great story about newspaper vendors for the San Jose Mercury News selling cheer cards with stuff like “fear the beard” printed on them outside of AT&T Park. Which, unfortunately for the Mercury News, wasn’t the plan. The plan was for the cheer cards to be stuffed inside of newspapers, and have fans buy the papers.  There’s some good detail in Rovell’s story about how the vendors were hustling, but this is the most interesting paragraph in the thing:

But it also has to be an indictment on the state of the newspaper business. Papers aren’t worth what they once were, so smart papers do things like The Mercury News did — do something creative that will get some attention. But even that couldn’t sell papers.

The newspapers are trying to sell customers a bundle of goods. The people only want one, narrow thing (in this case a “fear the beard” card).  The market, such as it is, figured out what the people wanted and rewarded those who were specializing.  It’s as if there’s a lesson to be learned here.

Well, a lesson that would apply more broadly without what was almost certainly fraud by the vendors, but there you are.

Wilson Ramos suffers head injury on Ruben Tejada’s backswing

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Rays catcher Wilson Ramos had to exit Monday night’s game against the Orioles in the fifth inning after suffering a head injury. Ruben Tejada broke his bat on a ground out and the barrel hit Ramos in his helmet. Rich Dubroff reports that Ramos needed six staples to close a laceration on his head.

Ramos will continue to be evaluated under MLB’s concussion protocol. He may wind up on the seven-day concussion disabled list.

Ramos, 29, entered Monday’s action batting .222/.259/.426 with three home runs and 11 RBI in 59 plate appearances. He was 0-for-2 before being replaced by Jesus Sucre.

Video: Manny Machado and Jonathan Schoop turn a sweet 5-4-3 double play

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Orioles third baseman Manny Machado and second baseman Jonathan Schoop teamed up to turn an impressive 5-4-3 double play in the bottom of the first inning of Monday night’s game against the Rays.

Steven Souza, Jr. led off the frame with a single. Corey Dickerson struck out, bringing Evan Longoria to the dish. Longoria sharply grounded a 1-2 fastball from Kevin Gausman to Machado, who showcased his strong arm with a perfect feed to Schoop at the second base bag despite his momentum taking him towards into territory. Schoop made an off-balance throw to first to complete the twin-killing.

The Orioles took the lead in the top of the third when Adam Jones hit a solo home run off of Ian Snell.