People want their “fear the beard” posters at AT&T Park

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CNBC’s Darren Rovell has a great story about newspaper vendors for the San Jose Mercury News selling cheer cards with stuff like “fear the beard” printed on them outside of AT&T Park. Which, unfortunately for the Mercury News, wasn’t the plan. The plan was for the cheer cards to be stuffed inside of newspapers, and have fans buy the papers.  There’s some good detail in Rovell’s story about how the vendors were hustling, but this is the most interesting paragraph in the thing:

But it also has to be an indictment on the state of the newspaper business. Papers aren’t worth what they once were, so smart papers do things like The Mercury News did — do something creative that will get some attention. But even that couldn’t sell papers.

The newspapers are trying to sell customers a bundle of goods. The people only want one, narrow thing (in this case a “fear the beard” card).  The market, such as it is, figured out what the people wanted and rewarded those who were specializing.  It’s as if there’s a lesson to be learned here.

Well, a lesson that would apply more broadly without what was almost certainly fraud by the vendors, but there you are.

Diamondbacks place Shelby Miller on the 10-day disabled list

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The Diamondbacks announced on Monday that starter Shelby Miller has been placed on the 10-day disabled list with right elbow inflammation. Miller will get a second opinion on his elbow on Tuesday, per MLB.com’s Steve Gilbert. Pitcher Silvino Bracho has been called up from Triple-A Reno to take Miller’s spot on the roster.

Miller, 26, left Sunday’s start with what was described at the time as forearm tightness. Through his first four starts, Miller is carrying a 4.09 ERA with a 20/12 K/BB ratio in 22 innings.

Bracho, 24, has pitched quite well in 6 2/3 innings of relief at Reno. He’s given up just one unearned run on four hits and a walk (intentional) with 12 strikeouts.

Archie Bradley figures to take Miller’s spot in the starting rotation as Bracho will work middle relief.

Eric Thames hit two more homers

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And John Lackey is livid.

The Brewers’ first baseman homered in each of his first two plate appearances against Reds starter Amir Garrett on Monday evening, helping his team to a 6-1 lead after two frames. The first was a solo blast in the first inning, and the second was a two-run shot to the opposite field in the second inning.

According to MLB.com’s Adam McCalvy, Thames has tied the Brewers’ record for home runs in April with 10. Carlos Lee also hit 10 homers in April 2006.

Seven of Thames’ 10 home runs have come against the Reds. Including his first two at-bats on Monday night, Thames is hitting .379/.474/.924 with 17 RBI along with the 10 dingers. Not too shabby from a guy the Brewers signed to a three-year, $16 million contract during the offseason.

Lackey and Cubs pitching coach Chris Bosio both recently implied Thames is using performance-enhancing drugs, but Thames was tested immediately after last Monday’s game against the Cubs.