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Don’t call it a “small-market” World Series matchup

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I’ve already seen a lot of grumbling from various media members on Twitter about how the Giants-Rangers matchup is going to be a ratings nightmare for FOX. That may turn out to be true, but it won’t be because the markets involved are small ones.

J.C. Bradbury of Sabernomics notes that Nielson ranks Dallas and San Francisco as the fifth- and sixth-largest television markets in the country, respectively.

For comparison, here’s the top 10:

1. New York
2. Los Angeles
3. Chicago
4. Philadelphia
5. Dallas
6. San Francisco
7. Boston
8. Atlanta
9. Washington, D.C.
10. Houston

No one would be predicting ratings nightmares for, say, a Phillies-Red Sox matchup, but based on market size that’s basically the same as Giants-Rangers. Instead, what the people worried about ratings are really saying is that the World Series matchup is devoid of East Coast teams and thus unlikely to attract significant interest from the No. 1 market, New York.

And that’s probably true, but the No. 5 and No. 6 markets are going to be glued to their television sets and my guess is that the No. 2 (Los Angeles) and No. 10 (Houston) markets will also be more likely to watch than usual. Plus, if you’re not a FOX television employee or Bud Selig should you really care about TV ratings?

Giants versus Rangers is an extremely compelling matchup featuring two of the elite pitchers in baseball, the potential MVP in the AL, and two franchises that are very hungry for a championship. You can be certain that hardcore baseball fans will be watching, and if some casual fans on the East Coast decide not to tune into the games … well, that’s their loss.

Zack Greinke named the Dbacks’ Opening Day starter

SCOTTSDALE, AZ - FEBRUARY 21:  Pitcher Zack Greinke #21 of the Arizona Diamondbacks poses for a portrait during photo day at Salt River Fields at Talking Stick on February 21, 2017 in Scottsdale, Arizona.  (Photo by Christian Petersen/Getty Images)
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Not a surprise, but a news item on a slow news day is a news item on a slow news day: Diamondbacks manager Torey Lovullo has named Zack Greinke as the club’s Opening Day starter.

Greinke’s first season with the Diamondbacks is not exactly what the club hoped for when he signed a six-year, $206.5 million deal in December of 2015. He dealt with oblique and shoulder issues while struggling to a 4.37 ERA over 26 starts. Greinke hasn’t pitched yet this spring, but will make his spring debut on Friday. He and the club are obviously hoping for a quiet March and a strong beginning to the season.

Either for its own sake or to increase the trade value of a player who was acquired by the previous front office regime.

“La Vida Baseball,” celebrating Latino baseball, launches

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A new website has launched. It’s called “La Vida Baseball,” and it’s all about celebrating the past, present and future of Latino baseball from a Latino perspective.

The site, produced in partnership with the Hall of Fame, has four general areas of focus:

  • Who’s Now: Focusing on current Latino players;
  • Who’s Next: Focusing on top prospects here, in the Caribbean and in Central and South America;
  • Our Life: Off-the-Field stuff, including player’s lives, lifestyles and hobbies; and
  • Our Legends: Focusing on Latino baseball history, Hall of Famers and overlooked players.

As the site has just launched there aren’t yet a ton of stories up there, but there is one about Roberto Clemente, another about Felix Hernandez and some other stuff.

The site is much-needed. Baseball reporters for American outlets are overwhelmingly white, non-Spanish speakers. Reporters, who, generally, gravitate to the players who are the most like they are. Which is understandable on some level. When you’re writing stories about people you need to be able to communicate with them and relate to them on more than a mere perfunctory level. As such, no matter how good the intentions of baseball media, we tend to see the clubhouse and the culture of baseball from a distinctly American perspective. And we tend to paint Latino players with a broad, broad brush.

La Vida Baseball will, hopefully, remedy all of that and will, hopefully, give us a fresh and insightful depiction Latino players and their culture.