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Don’t call it a “small-market” World Series matchup


I’ve already seen a lot of grumbling from various media members on Twitter about how the Giants-Rangers matchup is going to be a ratings nightmare for FOX. That may turn out to be true, but it won’t be because the markets involved are small ones.

J.C. Bradbury of Sabernomics notes that Nielson ranks Dallas and San Francisco as the fifth- and sixth-largest television markets in the country, respectively.

For comparison, here’s the top 10:

1. New York
2. Los Angeles
3. Chicago
4. Philadelphia
5. Dallas
6. San Francisco
7. Boston
8. Atlanta
9. Washington, D.C.
10. Houston

No one would be predicting ratings nightmares for, say, a Phillies-Red Sox matchup, but based on market size that’s basically the same as Giants-Rangers. Instead, what the people worried about ratings are really saying is that the World Series matchup is devoid of East Coast teams and thus unlikely to attract significant interest from the No. 1 market, New York.

And that’s probably true, but the No. 5 and No. 6 markets are going to be glued to their television sets and my guess is that the No. 2 (Los Angeles) and No. 10 (Houston) markets will also be more likely to watch than usual. Plus, if you’re not a FOX television employee or Bud Selig should you really care about TV ratings?

Giants versus Rangers is an extremely compelling matchup featuring two of the elite pitchers in baseball, the potential MVP in the AL, and two franchises that are very hungry for a championship. You can be certain that hardcore baseball fans will be watching, and if some casual fans on the East Coast decide not to tune into the games … well, that’s their loss.

John Farrell will return to manage Red Sox in 2016

John Farrell
AP Photo/Tony Gutierrez
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John Farrell will return to manage the Red Sox next season, provided he is healthy enough to do so, the club announced Sunday morning in a press release.

Torey Lovullo, who has been serving as Boston’s interim manager since Farrell was diagnosed with lymphoma, signed a two-year contract to return as Farrell’s bench coach. Lovullo also forfeited his right to pursue another managerial role with the new deal.

Farrell guided the Red Sox to the World Series title in 2013 and the problems with the Red Sox over the last two seasons have been more about roster construction.

Dave Dombrowski took over the front office from Ben Cherington back in mid-August and will try to turn things around this winter.

All of the other coaches on Farrell’s staff will return except first-base coach Arnie Beyeler.

Piscotty returns to Cardinals lineup after concussion

Stephen Piscotty
AP Photo/Gene J. Puskar
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Stephen Piscotty took the brunt of a frightening outfield collision last week at PNC Park, but he only suffered a mild concussion and was cleared for baseball activities a couple days later.

Now he is back in the Cardinals’ starting lineup, batting second and playing right field Sunday in the first half of a doubleheader against the Braves at Atlanta’s Turner Field.

Piscotty has an impressive .867 OPS with seven home runs and 39 RBI over his first 62 major league games. He should be a big part of the Cardinals’ postseason push, drawing starts in the corner outfield spots and at first base.

St. Louis will get either the Pirates or Cubs in the NLDS.