old TV

Don’t get worked up about the television ratings

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Every year we see it: a regular season NFL game beats the crap out of a baseball playoff game in the ratings. It happened last night with Indianapolis-Washington nearly doubling the numbers of the Giants-Phillies game. It may even happen tonight with a boring Titans-Jags game facing off against the Yankees and Rangers.  There are, and will continue to be, people who read a ton into this, but I think it’s kind of meaningless. Why? Because as far as the television business goes, baseball and football are different beasts.

Football is an exclusively national sport, television wise. Aside from preseason games everything is handled by the big networks. Yes, they provide regional coverage of some games on Sunday afternoons, but the Sunday night and Monday night games — and, for that matter, most of the late Sunday afternoon games — are national things. Baseball, on the other hand, is primarily regional thing until the playoffs start. There are like 90 games a week during the regular season. A handful are national broadcasts. The vast majority are on RSNs or local affiliates of one form of another, broadcasting to a limited area.

When the playoffs start, baseball is basically changing its model, and is going all-national, all the time. Fans of the participating teams are going to follow, of course, but for fans who have grown accustomed to understanding televised baseball as a vehicle through which one roots for the local nine, it’s a tall order to expect them to tune in. If football were broadcast in a pattern like this — an impossibility, I realize because of the limited number of games — you’d see a similar pattern.

While I’m sure Bud Selig would love it if baseball games got football-sized ratings, he and others in charge of the health of the game likely know that’s never going to happen. They know this because  baseball on TV is apples and football on TV is oranges.

With Adam Jones ailing, Orioles add Borbon to outfield

SAN FRANCISCO, CA - AUGUST 13: Adam Jones #10 of the Baltimore Orioles reacts after being hit in the hand by a pitch in the sixth against the San Francisco Giants inning during an interleague game at AT&T Park on August 13, 2016 in San Francisco, California. (Photo by Lachlan Cunningham/Getty Images)
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NEW YORK — With star outfielder Adam Jones nursing a tender hamstring, the Baltimore Orioles selected the contract of Julio Borbon from Double-A Bowie and optioned pitcher Mike Wright to Triple-A Norfolk.

Borbon was inserted in the starting lineup for Baltimore, batting ninth against hard-throwing New York Yankees rookie Chad Green.

“We had some other center field options,” manager Buck Showalter said. “Borbon is our best option at this point.”

Jones left Friday’s game in the second inning with a left hamstring strain. He departed the previous night’s game at Washington in the ninth inning with hamstring cramps and aggravated the injury hustling down the first base line on a soft grounder to third.

“I got a feeling that if he hadn’t had that first swinging bunt, it might not have been a problem,” Showalter indicated. “He’s not going to trot to first base as much as I talked to him about it before the game.”

Although Jones was unable to talk his way into Saturday’s lineup, Showalter speculated that he might be available to pinch-hit.

The 30-year old Borbon was 2 for 9 in five games with the Orioles earlier this season, but was designated for assignment on July 26. To create room for Borbon on the 40-man roster, pitcher Logan Ondrusek was designated for assignment on Friday.

No structural damage found in Andrew Benintendi’s knee

ST. PETERSBURG, FL - AUGUST 24:  Shortstop Matt Duffy #5 of the Tampa Bay Rays tags out Andrew Benintendi #40 of the Boston Red Sox after Dustin Pedroia grounded into the double play  during the seventh inning of a game on August 24, 2016 at Tropicana Field in St. Petersburg, Florida. (Photo by Brian Blanco/Getty Images)
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Good news in Boston: An MRI on Red Sox outfielder Andrew Benintendi‘s left knee revealed no structural damage.

Benintendi slipped while trying to avoid a tag at second base, injuring his leg, but it appears he’s avoided a serious injury. A timetable for his return isn’t known at this point, but the Red Sox expect to get him back before the end of the season.

Benintendi is hitting .324/.365/.485 with a homer and ten RBI in 21 games.