Rays attendance is not about fan apathy. It's a structural thing.

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I think Bob nailed the Rays attendance hubbub pretty good last night, but I figured I’d add my thoughts.

No one is saying that it’s wonderful that the Rays drew poorly last night (or draw poorly in general), but I think the notion of blaming Rays fans for their apathy or failure to support the team is myopic.

Yes, there was a history of losing there that has been hard to overcome, but there are institutional problems that have always meant for poor attendance and always will make for poor attendance for the club.  The park sucks. It’s separated from the main population center of the Bay Area — Tampa — by a long and annoying bridge. The people that do live in St. Petersburg are not demographically ideal for baseball. Many of them are also likely transplants as well, and have loyalties to other teams.

We’ve heard all of this before, of course, so I’m a bit puzzled at the “why won’t Rays fans support their team!” comments this morning. Not so much from David Price and Evan Longoria — they’re emotional about it, I get that — but from a lot of fans on the web and on Twitter.

For example, one of my friends on the web noted that, like Florida, Philadelphia suffers from 12% unemployment right now, and they’ve sold out hundreds of games in a row.  Well, yeah. But that team has also played baseball in that town for a 127 years, the population of Philadelphia is seriously from Philly, and the park is both beautiful and accessible. It’s a gross understatement to say that those things matter, and it’s an unfair simplification of things to slam Rays fans for failing to support their team.

Buster Olney added a nice bit to this in his column this morning as well: marketing matters. He takes David Price and Evan Longoria’s comments about the attendance and pretends a bagel shop owner said the same thing. It’s understandably silly. Location matters. Marketing matters. Market matters.  In this, the Rays are fighting against the tide (and in some cases, have themselves to blame).

I think the Rays fans that do show up are great fans. But I get why many don’t show up.  It may lead to the team leaving someday. If so, hey, that’s business, and it has always been a possibility with this team. I don’t see it, however, as a reason to cast aspersions on an entire market.

Chris Sale doesn’t regret protesting wearing White Sox retro uniform

SAN DIEGO, CA - JULY 12:  Chris Sale #49 of the Chicago White Sox reacts during the 87th Annual MLB All-Star Game at PETCO Park on July 12, 2016 in San Diego, California.  (Photo by Harry How/Getty Images)
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White Sox ace Chris Sale was scratched from Saturday night’s start against the Tigers due to a confrontation he had with White Sox coaches and front office staff over the 1976 retro uniforms the club was to wear. Sale used a knife to cut up his uniform as well as the uniforms of some other players, protesting the club’s decision to wear them. The White Sox suspended Sale five games “for violating team rules, for insubordination, and for destroying team equipment.”

Sale spoke about the incident for the first time, as MLB.com’s Scott Merkin reports. The lefty apologized to fans who came to see him pitch and said he regrets “not being there for my guys,” referring to the bullpen, which had to cover for Sale on Saturday. Matt Albers got the spot start and went two innings.

Sale felt the uniform would have impacted his performance, saying, “[The ’76 uniforms] are uncomfortable and unorthodox. I didn’t want to go out there and not be at the top of my game in every aspect that I need to be in. Not only that, but I didn’t want anything to alter my mechanics. … There’s a lot of different things that went into it. Looking bad had absolutely zero to do with it. Nothing.”

Sale was firm that he doesn’t regret standing up for he believes in. “Absolutely not,” he said. He continued, “Do I regret saying business should not be first before winning? Absolutely not.”

With his five-game suspension to end after Wednesday’s game, Sale is on track to start Thursday against the Cubs at Wrigley Field.

Dee Gordon will return from his 80-game suspension on Thursday

WASHINGTON, DC - APRIL 10:  Dee Gordon #9 of the Miami Marlins runs the bases against the Washington Nationals at Nationals Park on April 10, 2016 in Washington, DC.  (Photo by Greg Fiume/Getty Images)
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At the end of April, Marlins second baseman Dee Gordon was handed an 80-game suspension by Major League Baseball after testing positive for exogenous testosterone and Clostebol, performance-enhancing drugs. Gordon says he took those substances unknowingly.

Gordon will return to the Marlins on Thursday, MLB.com’s Joe Frisaro reports. The club was 10-11 prior to Gordon’s suspension. Since then, the club has gone 43-35 and is now tied with the Mets for second place in the NL East, five games behind the Nationals. Impressively, the Marlins have collectively hit .272/.330/.408 in Gordon’s absence, which compares favorably to the league average .252/.320/.410 triple-slash line.

Gordon, who made the NL All-Star team in 2014 and ’15, was hitting .266/.289/.340 with three doubles, two triples, five RBI, 13 runs scored, and six stolen bases in 97 plate appearances. Derek Dietrich has handled second base in the meantime and has done an admirable job, batting .275/.366/.398 with 22 extra-base hits, 30 RBI, and 26 runs scored in 314 PA. Nevertheless, Gordon is likely to return to full-time duty at second base.