Will the phantom HBP change the way people think about Derek Jeter?

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I’ve been chewing on the phantom Jeter hit-by-pitch since last night. Logically speaking it was a small, silly play that made me chuckle. But it got me thinking about bigger, less logical issues about Jeter, his place in the cosmos, the media and that kind of stuff.

In
years past, this would almost certainly be called “a heads up play” by Jeter. He would
be seen as being gritty or resourceful or whatever. Doing whatever it took to win.
I have yet to read the New York papers this morning, but if I had to guess I’d say that will still likely be the story today. 

But I can’t help but think that there’s someone in
the New York media landscape — be it a columnist or a talk radio host or whoever — who is thinking hard
about calling this one differently. Someone who’s thinking of casting the move as desperation rather than resourcefulness, and who will use it as a hook for a larger story
about Derek Jeter being “lost at sea” and, for the first time, casting
him as a pitiful figure
in their next column or their 8:45 segment or whatever.

To be clear, I wouldn’t buy into such a notion, because it would be reading way too much into a silly play. More bluntly, it would be a big a pile of
baloney, as is any characterization of a ballplayer based on a freakish, flukish kind of play. Stuff happens on a baseball diamond. But it got me thinking that such characterizations happen all the time, especially in the hyper-competitive media atmosphere in New York, and especially with big figures like Derek Jeter.

Because let’s not kid ourselves: while a “desperate Jeter” storyline would be baloney, so too have been the 15 years of “Jeter-is-God” storylines we’ve been steadily fed by the media.  Yes, there have been plenty of reasons to praise Jeter, but we’ve long since passed the time when the narrative — Captain Jeter: The Man Who Plays The Game The Right Way — took on a life of its own.

But such a narrative, being a mere construction of the media, is not something that has to last forever. At some point, almost every public figure falls out of favor to some degree. Or, if the figure was viewed negatively in the past, a redemption story comes along that the media finds irresistible. It doesn’t take a scandal or a singular act of heroism or what have you for the winds to shift. Sometimes they shift simply because a couple of influential voices decide that they’re bored with the old narrative and come up with a new one. Indeed, oftentimes the narrative shift is accompanied by later pieces examining why, exactly, the narrative shifted, because it wasn’t at all clear in the first place.

But more often there’s a catalyst. Alex Rodriguez — a subject of a media-approved narrative of his own* — wasn’t talked about the way he is now until he signed that $250 million deal which has come to color everything he says or does. Roger Clemens now has a much longer and sustained track record of being rather un-hinged, but throwing the bat at Mike Piazza changed the way he was talked about overnight, long before we knew much of anything about his personal life. Once the story changes, everything about the figure in question is seen through a particular prism and the narrative takes on a life of its own.

The Captain Jeter: The Man Who Plays The Game The Right Way narrative has lasted a long, long time. Way longer than most of these things do.  As I sit here this morning, ready to leap into the tabloids and blogs and maybe — just maybe — tune into some talk radio, I can’t help but wonder if there isn’t someone out there who wants to get ahead of the pack. Who wants to be the first to cast the hit-by-pitch play as a symbol for Jeter’s struggles in 2010 and, more broadly, the Yankees’ struggles down the stretch.

I hope not, because like I said, in my mind this was a funny little play. And because I don’t believe that any given act on a baseball diamond provides a window into a man’s psyche or soul or whatever. 

But I think I may be in the minority in believing such things. And I can’t help but think that the opportunity to say something provocative about Derek Jeter is too tempting for someone to pass up.

UPDATE: The first step in this direction was taken by a blogger — Steve S. at TYU — not columnists or talk radio.

*You know the narrative: “Alex Rodriguez: Self-Centered Prima Donna” It seems that no matter what he does, his actions are cast in such a light whenever he does something newsworthy. If you question this, let us ponder what the story would be this morning if it were A-Rod, and not Jeter, who faked getting hit by that pitch last night. If you need help, just go back to the “I got it” controversy, which in many ways is the same kind of thing Jeter did with the hit-by-pitch.

The Yankees attendance and revenue is down, but it makes sense

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There’s a long article in the New York Times today noting that the Yankees attendance is down and that, based on financial figures released as part of their stadium bond disclosures, ticket and suite revenues through last season have fallen by $166 million since the end of 2009.

There is a lot of talk in the article about the exciting young team the Yankees have put together and how much they’ve won so far in the early going. And there is a lot of talk about marketing and demographics — Hal Steinbrenner talks about baseball’s “millennial problem” — but the story of the Yankees’ box office issues, such as they are, is pretty straightforward.

All teams suffer attendance and revenue decline when they play poorly. While the Yankees have not been bad for a long, long time, that’s a somewhat relative thing. They Yankees have sold themselves and sold their fans on the idea that nothing short of a championship is acceptable, so missing the playoffs for three of the past four years is bad for them. Fans don’t want to go see a bad team, be it Yankees fans, Rays fans, Royals fans or whoever.

Despite the recent lack of success, the Yankees have still, perversely, continued to price their tickets, concessions, parking and everything else as though they’re the only game in town. When demand falls and prices remain super high, fewer people are buying your product. Even if you’re the New York Yankees.

The Yankees are good this year. What’s more, they’re good in that exciting way that only young promising players bursting out onto the scene can deliver. It’s a wonderful thing for marketing and stuff, but even under the best of circumstances, ticket sales tend to lag on field success, often by as much as a year. Go back and look at World Series winning teams — especially the surprise winners — and you’ll see that it’s the year after on-field success when the real attendance bumps happen. I expect, if the Yankees continue to play well, their gate will get really nice by the end of the summer, but I suspect we’ll also see a more dramatic bump next year.

Taken all together, this is a dog-bites-man story. The Yankees are not some transcendent institution, immune from market forces. They’re just one of 30 Major League Baseball teams competing against other entertainments for a finite amount of the public’s money and attention. Nothin’ to see here.

David Price had a rocky rehab start last night

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Red Sox starter David Price has been rehabbing a left elbow injury since early March. Last night he made his latest rehab outing for Triple-A Pawtucket. It didn’t go well.

Price allowed six runs — three earned — on seven hits in three and two-thirds innings, requiring 89 pitches to do it. His velocity was good, but otherwise it was a night to forget. This was supposed to be Price’s last rehab start before returning to the Sox’ big league rotation, but one wonders if he’s ready for it.

Price didn’t talk to the media after the game, but Pawtucket’s manager said he was “upbeat” and “felt good.” For his part, John Farrell, upon hearing about the outing, said this:

“There’s no announcement at this point. We’ve got to sit with him and talk about what’s best for him, best for us as we move forward.”

The Sox could really use Price back in the rotation given their injury problems, but rushing him back if he’s not ready is certainly not ideal.

Stay tuned.