It's high fashion: Introducing the 'BRayser'

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Everything is going right for the Tampa Bay Rays lately. They just completed an impressive sweep of the Texas Rangers, signed their top draft picks and are stocking up on some alleged pitching talent.

So why the need for a wardrobe gimmick? Because it’s pretty dang sweet, that’s why.

It’s called the “BRayser” — which in case you couldn’t figure it out, is what you get when you combine “Rays” and “Blazer.” I can only assume it’s an ode to Dodgeball’s “Blazer”, and it’s also mandatory dress for the team’s West Coast road trip that begins on Thursday in Oakland.

That’s B.J. Upton wearing his BRayser in the photo above.

Joe Maddon, who got in trouble earlier this season for wearing a hoodie, loves the look:

“They’re fabulous,” he said. “They met with everybody’s approval.” Local fashion designer Julia Alarcon did the creative work, with Rays TV man Todd Kalas coordinating the months-long project.

In 2008 it was Mohawks, last year it was hair dye, this year it’s the BRayser, all in the name of building team unity.

What will it be next year? Maddon glasses for everyone? Or perhaps matching championship rings?

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Kevin Kiermaier on Rays’ recent moves: “I am 100 percent frustrated and very upset.”

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On Sunday, we heard from former Ray and current Giants third baseman Evan Longoria. The Rays recently traded pitcher Jake Odorizzi to the Twins for a prospect and designated All-Star outfielder Corey Dickerson for assignment, which didn’t make a whole lot of sense outside of a cost-cutting perspective. Longoria said, “I just kind of feel sorry for the Rays fan base.”

Today, we’re hearing from a current Ray: center fielder Kevin Kiermaier, who is set to enter his fifth full season with the club. Via Marc Topkin of the Tampa Bay Times, Kiermaier said, “I am 100 percent frustrated and very upset with the moves. No beating around the bush. It’s one of those things that makes you scratch your head, you don’t know the reasoning why. And then you see the team’s explanation and still it’s just like, okay, well, so be it.”

Longoria — formerly the face of the franchise — was traded to the Giants in December and the Rays continued to subtract with their recent moves involving Odorizzi and Dickerson. Odorizzi has a career 3.83 ERA in what has been a solid, if unspectacular, career. Dickerson put up an All-Star season, posting an .815 OPS with 27 home runs in 150 games. Moving either player was not done to fix a positional log jam. In fact, with Odorizzi out of the picture, the Rays are planning to use a four-man starting rotation for the first six-plus weeks of the season, Topkin reported on Sunday. Dickerson’s ouster simply opens the door for Mallex Smith, who posted a .684 OPS last year, to start every day in the outfield.

The Rays got markedly worse after going 80-82 last season. They saved a few million bucks jettisoning Odorizzi and Dickerson. And Rays ownership still wants the public to foot most of the bill for their new stadium.

When it was just one small market team pinching pennies, it was fine. But now that more than half of the league has adopted penny-pinching principles popularized by Moneyball and Sabermetrics (with the Rays among the chief offenders), the game of baseball has become markedly less fan- and player-friendly. This offseason has been less about players signing contracts and changing teams in trades — which helps build excitement and intrigue for the coming year — and more about front offices doing math problems concerning the $197 million competitive balance tax threshold and other self-imposed monetary restraints. Fun. Kiermaier is right to be upset and he’s very likely not alone in feeling that way.