Red Sox ratings are way down this year

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The Red Sox bandwagon has a few empty seats in it this year according to Sports Business Journal:

The Boston Red
Sox’s six-year reign atop MLB’s local television ratings is about to
end, as the team’s local numbers have plummeted from first to fifth this
season.

Entering the All-Star break, ratings for Red Sox games on
NESN have dropped nearly 36 percent from last year, for a 6.25 average
rating.

The last time the Red Sox finished out of the top spot was
in 2003, when the Mariners posted an 11.53 rating on FSN Northwest. The
Sox averaged a 7.86 rating that year on NESN. This year, Red Sox
ratings trail the Cardinals (9.70 on FS Midwest), Twins (7.85 on FS
North), Phillies (7.20 on CSN Philadelphia) and Reds (6.52 on FS Ohio).

Obviously they still reach a ton more households than just about any team, and some of this drop also probably reflects the Celtics and Bruins’ long postseason runs, though at least the Celtics’ success is not new.

It would seem that the most likely explanation here is just a general decline in enthusiasm about the Bosox. Check out this fan quote from the article:

“People expected a
bigger splash in the offseason. There’s a general
feeling that the ownership took a pass on this season, and I think
you’re seeing fans question why they should invest in it.”

If that’s true it speaks of a pretty damn big sense of entitlement on the part of Sox fans, doesn’t it?  They brought in two of the most sought-after free agents in all of baseball in John Lackey and Adrian Beltre and returned the rest of a team that just won 95 games last year.  Has it really gotten to the point that unless a $100 million free agent comes in that fans consider ownership “taking a pass?”

Report: Twins sign Erick Aybar to minor-league deal

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The Twins have reportedly signed free agent shortstop Erick Aybar to a minor-league deal, LaVelle E. Neal III of the Star Tribune reported Friday. FanRag Sports’ Jon Heyman adds that the deal comes with a potential $1.25 million if Aybar reaches the majors, with additional incentives based on plate appearances. He’ll be able to opt out on March 27. The team has yet to confirm the signing.

Aybar, 34, is now four years removed from his career year in 2014. He’s been in a state of steady decline since then, slashing just .234/.300/.348 with seven home runs and 11 stolen bases over 370 plate appearances for the Padres in 2017. His poor performance wasn’t helped by a fractured left foot, either, which cost him almost six weeks on the disabled list.

Still, the Twins see something promising in the veteran infielder, and reportedly intend to use him as another utility option this spring. Per Neal, Aybar will join fellow backup infielders Eduardo Escobar and Ehire Adrianza and may even (temporarily) take over for Miguel Sano at third base if Sano isn’t able to shape up for the role by Opening Day.