That according to SportsBusiness Daily, which surveyed oodles of sports business professionals. The list ended up breaking down thusly:
1. Derek Jeter
2. Albert Pujols
3. Joe Mauer
4. Stephen Strasburg
5. Ryan Howard
6. Evan Longoria
7. Tim Lincecum
8. David Wright
9. Alex Rodriguez
10. Dustin Pedroia/Torii Hunter
I’ll accept that list at face value, but I can’t help but think that determining which baseball players are the most “marketable” is not unlike determining which the best football team in Alaska. Maybe it’s important locally, but the winner of the poll is not exactly a national power in that particular arena.
The key concept here is “local,” which baseball has truly become. This is not a bad thing. Regional sports networks have been the engines that have shot baseball’s revenues up to the $7 billion range and which have have primed the pump that has led to labor peace for a very long time. And of course, if you ask any executive at a Silicon Valley or national media company they’ll tell you: local is where it’s at, baby.
But it does mean that baseball players really don’t rate as national ad men anymore. Beyond the outliers like Jeter and some blips here and there by guys like Ryan Howard, ballplayers aren’t nationally recognizable. Some that are have achieved that status by being more notorious than by being whatever it takes to be a good pitchman (see Rodriguez, Alex). If you had to launch a big product with an athlete as your pitchman, you’d go to the NFL(exclusively national platform) or the NBA (way more recognizable and demographically-friendly stars) before baseball every time. You’d probably hit golf and UFC figures before baseball players too.
Which doesn’t really bother me. I like my ballplayers playing ball. Not shilling for Mr. Coffee or whatever.
In a wave of prospect advancement news on Sunday, the Rockies have joined the fray. The Astros are calling up Alex Bregman. The Diamondbacks are calling up Braden Shipley. And the Rockies will call up outfield prospect David Dahl on Monday, Nick Groke of The Denver Post reports. The Rockies are expected to designate outfielder Brandon Barnes for assignment to create roster space.
Dahl, 22, was selected by the Rockies in the first round — 10th overall — in the 2012 draft. He started the season at Double-A, batting .278/.367/.500 with 13 home runs, 45 RBI, 53 runs scored, and 16 stolen bases in 322 plate appearances. He earned a promotion to Triple-A Albuquerque earlier this month. In 16 games there, Dahl has hit an outstanding .484/.529/.887 with five homers, 16 RBI, and 17 runs scored in 68 plate appearances.
Dahl is considered the Rockies’ second-best prospect and #40 overall in baseball according to MLB Pipeline. He got some camera time during the 2016 Futures Game two weeks ago, going 0-for-2.
David Robertson got the win in both White Sox victories today, a double-header versus the Tigers. In the first game, he got the final out of the eighth inning and pitched a scoreless ninth before the White Sox walked off on an Adam Eaton RBI single.
It was the second game that made things interesting. Robertson took the mound at the start of the ninth inning staked to a 4-1 lead. He’d fork up a leadoff home run to Nick Castellanos. Then, after getting two outs, served up another solo shot to Tyler Collins followed by a game-tying Jarrod Saltalamacchia dinger. Robertson would get out of the inning without any further damage.
In the bottom of the ninth, Melky Cabrera sent the White Sox home winners again, drilling a walk-off RBI single. That gave Robertson the win, his second of the afternoon. As Baseball Tonight notes on Twitter, Robertson is the first player in the last 100 years to give up three home runs in an inning or fewer and still wind up with the victory.
Robertson has had a rough go of it since the All-Star break. He yielded four runs in his first appearance back on July 18. On the season, he’s saved 23 games in 27 appearances with a 4.46 ERA and a 50/21 K/BB ratio in 40 2/3 innings.