Derek Jeter is baseball's most marketable player

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That according to SportsBusiness Daily, which surveyed oodles of sports business professionals. The list ended up breaking down thusly:

1. Derek Jeter
2. Albert Pujols
3. Joe Mauer
4. Stephen Strasburg
5. Ryan Howard
6. Evan Longoria
7. Tim Lincecum
8. David Wright
9. Alex Rodriguez
10. Dustin Pedroia/Torii Hunter

I’ll accept that list at face value, but I can’t help but think that determining which baseball players are the most “marketable” is not unlike determining which the best football team in Alaska.  Maybe it’s important locally, but the winner of the poll is not exactly a national power in that particular arena.

The key concept here is “local,” which baseball has truly become. This is not a bad thing. Regional sports networks have been the engines that have shot baseball’s revenues up to the $7 billion range and which have have primed the pump that has led to labor peace for a very long time. And of course, if you ask any executive at a Silicon Valley or national media company they’ll tell you: local is where it’s at, baby.

But it does mean that baseball players really don’t rate as national ad men anymore. Beyond the outliers like Jeter and some blips here and there by guys like Ryan Howard, ballplayers aren’t nationally recognizable. Some that are have achieved that status by being more notorious than by being whatever it takes to be a good pitchman (see Rodriguez, Alex).  If you had to launch a big product with an athlete as your pitchman, you’d go to the NFL(exclusively national platform) or the NBA (way more recognizable and demographically-friendly stars) before baseball every time. You’d probably hit golf and UFC figures before baseball players too.

Which doesn’t really bother me. I like my ballplayers playing ball. Not shilling for Mr. Coffee or whatever.

Matt Wieters could draw interest from Reds

BALTIMORE, MD - SEPTEMBER 15: Matt Wieters #32 of the Baltimore Orioles looks on against the Tampa Bay Rays at Oriole Park at Camden Yards on September 15, 2016 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images)
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With the Braves on the cusp of formalizing their one-year deal with Kurt Suzuki, the market for free agent catcher Matt Wieters is dwindling. ESPN’s Jerry Crasnick references an inside source that lists the Angels, Rockies and Reds as potential suitors for the 30-year-old’s services.

Wieters is coming off of an eight-year career with the Orioles. In 2016, he played through his first full year after undergoing Tommy John surgery in 2014 and batted .243/.302/.409 with 17 home runs and a .711 OPS in 464 PA. A return to Baltimore in 2017 isn’t out of the question, Crasnick writes, citing some within the team that would be open to Wieters stepping into a DH role and catching platoon with Wellington Castillo. However, he also points out that the front office appears divided on the veteran catcher, and sees the Orioles as a long shot for the foreseeable future.

The Angels have already been tied to Wieters this offseason, while the Rockies and Reds don’t appear to have made any formal inquiries so far. Both could use a veteran presence behind the dish, as the Rockies are planning to platoon rookie catcher Tom Murphy with 24-year-old Tony Wolters in the spring. The Reds, meanwhile, are banking on a quick recovery for 28-year-old Devin Mesoraco, who missed most of the 2016 season after undergoing shoulder and hip surgery and forced the club to rely almost exclusively on back-up backstop Tucker Barnhart.

Red Sox could go to arbitration hearing with Fernando Abad

BOSTON, MA - SEPTEMBER 16:  Fernando Abad #58 of the Boston Red Sox pitches against the New York Yankees during the ninth inning at Fenway Park on September 16, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
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The Red Sox are expecting to go to an arbitration hearing with left-handed reliever Fernando Abad, per Pete Abraham of the Boston Globe. Red Sox president Dave Dombrowski said there was a “decent chance” a hearing would be necessary after countering Abad’s $2.7 million request with $2 million.

Abad, 31, pitched just 12 2/3 innings for Boston after the club acquired him from Minnesota at the trade deadline last season. The lefty earned a cumulative 3.66 ERA, 4.2 BB/9 and 7.9 SO/9 for the two teams in 2016. He received $1.25 million in 2016 and will remain under club control (through arbitration) in 2017. A $2.7 million salary would be a hefty increase for the veteran reliever, who has seen a significant decline since he put up a 1.57 ERA for the Athletics in 2014 and who has not amassed more than 0.6 fWAR in any single season to date.

While the Red Sox aren’t close to settling with Abad, Evan Drellich of the Boston Herald reports that they may be closing in on a settlement with left-handed starter Drew Pomeranz. Pomeranz filed at $5.7 million, while the Sox felt more comfortable at $3.6 million. The two are expected to meet somewhere in the middle to avoid an arbitration hearing later this winter.