Derek Jeter is baseball's most marketable player

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That according to SportsBusiness Daily, which surveyed oodles of sports business professionals. The list ended up breaking down thusly:

1. Derek Jeter
2. Albert Pujols
3. Joe Mauer
4. Stephen Strasburg
5. Ryan Howard
6. Evan Longoria
7. Tim Lincecum
8. David Wright
9. Alex Rodriguez
10. Dustin Pedroia/Torii Hunter

I’ll accept that list at face value, but I can’t help but think that determining which baseball players are the most “marketable” is not unlike determining which the best football team in Alaska.  Maybe it’s important locally, but the winner of the poll is not exactly a national power in that particular arena.

The key concept here is “local,” which baseball has truly become. This is not a bad thing. Regional sports networks have been the engines that have shot baseball’s revenues up to the $7 billion range and which have have primed the pump that has led to labor peace for a very long time. And of course, if you ask any executive at a Silicon Valley or national media company they’ll tell you: local is where it’s at, baby.

But it does mean that baseball players really don’t rate as national ad men anymore. Beyond the outliers like Jeter and some blips here and there by guys like Ryan Howard, ballplayers aren’t nationally recognizable. Some that are have achieved that status by being more notorious than by being whatever it takes to be a good pitchman (see Rodriguez, Alex).  If you had to launch a big product with an athlete as your pitchman, you’d go to the NFL(exclusively national platform) or the NBA (way more recognizable and demographically-friendly stars) before baseball every time. You’d probably hit golf and UFC figures before baseball players too.

Which doesn’t really bother me. I like my ballplayers playing ball. Not shilling for Mr. Coffee or whatever.

Dave Roberts: It “doesn’t make sense” for Scott Kazmir to start year in Dodgers’ rotation

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Scott Kazmir won’t begin the regular season in the Dodgers’ starting rotation. Manager Dave Roberts said after Kazmir’s Cactus League outing on Sunday that it “doesn’t make sense” for the ailing Kazmir to break camp in the rotation, Andy McCullough of the Los Angeles Times reports. The lefty will instead rehab some more and join the rotation at a later time.

Kazmir has been battling a hip issue which has caused his mechanics to suffer. He was clocked in the low 80’s 10 days ago and wasn’t much better on Sunday afternoon.

Last season with the Dodgers, Kazmir posted a 4.56 ERA with a 134/52 K/BB ratio in 136 1/3 innings, his worst numbers since returning to the majors in 2013.

Robert Gsellman wins spot in Mets’ rotation

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Jon Heyman of FanRag Sports reports that Robert Gsellman has won the No. 4 spot in the Mets’ starting rotation. He adds that the Mets are likely to play things cautiously with lefty Steven Matz. The fifth and final rotation spot will go to either Zack Wheeler or Seth Lugo.

Gsellman, 23, has had a great spring. The right-hander has allowed three earned runs on 15 hits and four walks with nine strikeouts in 17 1/3 innings. That is on the heels of seven solid starts at the end of the 2016 season during which he yielded 12 earned runs on 40 hits and 12 walks with 40 strikeouts in 41 innings.

Matz, 25, is dealing with irritation in his left elbow. He had surgery in October to remove a bone spur and was a Tommy John patient several years ago. It sounds like the Mets are leaning towards having him start the season on the disabled list.

Wheeler, 26, isn’t having a great spring. He’s surrendered seven runs in 7 1/3 innings. Lugo has given up three earned runs in seven spring innings and also looked solid in the World Baseball Classic although he took the loss in the final against the United States.