P.R. advice for athletes? They tryin' to put me out of a job?

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I stumbled across a blog written by a sports communications and PR firm.  It’s rather interesting stuff and if I were representing athletes — or, if I was an athlete and wanted to protect my endorsements and stuff — I’d probably take what they had to say very, very seriously.

But I gotta tell ya, if athletes really followed the advice given in posts like this one providing tips on how they should deal with the media, people like me would see something like a 75-80% reduction in bloggable material.

So, psst!, athletes! Don’t let anyone tell you what to say or how to say it! Be your own man! And remember: it’s all about pride and respect. Everyone’s out to get you! Act accordingly!

Boston is naming a street after David Ortiz

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The Red Sox are going to retire David Ortiz’s number 34 tomorrow. The City of Boston is going to give Ortiz a different honor: they’re going to name a street after him.

The street: Yawkey Way Extension, which will be renamed David Ortiz Drive. Note: this is not the Yawkey Way that runs outside of Fenway Park. This is the, duh, extension of it beyond Brookline Avenue just to the northwest. See here, via Google Maps:

There is already a David Ortiz Bridge, which is the bridge that takes Brookline over the Turnpike just north of what will now be David Ortiz Way.

Now: rename Yawkey Way and we’re really cooking with gas.

Yoenis Cespedes advises younger player to hustle

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Bill wrote last night about Yasiel Puig admiring a homer and raising the ire of the New York Mets because of it. I expanded on that some in the recaps. As far as significant baseball events go, it ain’t one. It’s just a silly thing that happened in one of 15 games and is, at best a minor footnote in the Chronicle of the Unwritten Rules.

But it does deserve one more post, because I missed something from it all. This passage from the AP recap of the game:

“He disrespected us,” Flores said. “I think there’s a way to enjoy a home run. That was too much.”

Between innings, Mets veteran Jose Reyes and outfielder Yoenis Cespedes, also from Cuba, spoke with Puig on the field.

“After I talked to Cespedes, he told me, `Try to run a little bit faster,’ and tried to give me some advice,” Puig said through a translator. “I don’t look at it that way, but it is what it is.”

Because, obviously, when you think about respect, professionalism, decorum and the proper way to comport oneself, you think about Jose Reyes. And when you think about hustle, you think about Yoenis Cespedes.