The Indians create a blogger press box

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Indians script.gifMaybe “press box” is the wrong term, but SportsBusiness Daily’s Eric Fisher reports on what sounds like a cool little initiative:

The Indians have created the Tribe Social Deck at Progressive Field, one
of the first major efforts under a new social media strategy being
pursued by the club. The 10-seat section in the ballpark bleachers is
being occupied each game by bloggers and other social media users and
influencers with the aim of furthering the Indians’ roots within social
media channels.

The section has a wireless hookup and a TV monitor. It likely also has beer-availability and no rule against cheering, so I’m struggling to think why I’d rather be in the real press box instead of what sounds like a nice little setup out in the bleachers (which in Cleveland are pretty good seats as far as bleachers go).

According to the article it’s an invitation-only kind of thing, which is probably the only way such a beast can be handled given that there is almost zero barrier-to-entry in becoming a “blogger and other social media user and
influencer.”  This creates a tension, of course, in that the folks who sit in this section may feel pressure to spin the team and its efforts in a positive light lest they not be invited back again.

This, however, can be handled. The onus is on the team to make it clear to everyone that they don’t expect pro-team propaganda from the chosen bloggers or tweeters or whatnot. The first time someone comes in and rips the Tribe — fairly, and with at least some sense of decorum of course — and gets invited back again such fears will be put to rest.

Basically, as long as the Indians’ press people are not seen as trying to use the limited access to control the message they will find that letting the bloggers in will work to the team’s advantage, even if the bloggers are critical. Maybe even especially so, as it will send a signal that the team is not oblivious or hyper-sensitive to criticism. Fans will tolerate tons of losing baseball because they’re fans. They won’t tolerate it, however, if their team seems more preoccupied with p.r. than winning.

So. Progressive Field is exactly 137 miles from my house. They’re letting blogger-types into the bleachers, giving them wireless internet and everything. I’m not sure how one gets on the invite list, but I’m thinking road trip.

Justin Turner suffers broken wrist after being hit by a pitch

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Dodgers third baseman Justin Turner left Monday’s Cactus League game against the Athletics after he was hit by a pitch. He went for X-rays, revealing that he suffered a broken wrist, Bill Shaikin of the Los Angeles Times reports. Shaikin adds that Turner is unlikely to return before May, noting that Braves first baseman Freddie Freeman missed six weeks with a similar injury last year and Astros outfielder George Springer missed nine weeks in 2015.

Needless to say, this is a huge loss for the Dodgers. Last year, Turner hit .322/.415/.530 with 21 home runs and 71 RBI in 543 plate appearances, helping the Dodgers reach the World Series. He made the All-Star team for the first time in his career and finished eighth in NL MVP balloting.

Thankfully, the Dodgers have some versatile players on the roster. Logan Forsythe could move from second base to third, giving Chase Utley more playing time at second. Enrique Hernandez could man the hot corner as well. Chris Taylor has played some third base, or he could shift to second base in Forsythe’s stead. The club should shed some light on how it plans to move forward following Turner’s injury.