Nick Swisher says no to "Sweet Caroline"

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Yes, it’s commerce, but ESPN’s commercials often stand out on their own.  The latest: Clay Buchholz, Nick Swisher and some dude sitting in a living room watching  a ballgame. Buchholz and the dude start singing “Sweet Caroline” and then try to throw it to Swisher, who responds with a “no way, dude.” You can see it here.  I’ll admit I chuckled. If they don’t run it into the ground and, instead, do lots of different ones including players of other teams I’ll consider it to be an enjoyable and inspired little campaign.

Still, it would have been better if Swisher had harangued the other two about just how stupid everyone singing “Sweet Caroline” is, followed by Buchholz going off on “Cotton Eyed Joe,” and the thing concluded with a knock-down, dragout fistfight that leaves both of them on the 60-day disabled list. Final shot: Tim Wakefield and Randy Winn laughing over their new full-time jobs.

Yankees get into esports, announce investment partnership with Vision Esports

New York Yankees
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The Yankees have announced an investment partnership with Vision Esports. Vision Esports is the largest single shareholder of three esports-related companies, which includes Echo Fox, Twin Galaxies, and Vision Entertainment. The size of the investment was not disclosed.

Echo Fox was founded by former NBA player Rick Fox. The team has players from some of the most popular titles, including League of Legends, Call of Duty, Street Fighter, and Super Smash Bros.

Twin Galaxies tracks retro video game world records. Vision Entertainment creates esports content across various platforms.

This is not the first intersection of baseball and esports. Earlier this year, pitcher Trevor May joined esports team Luminosity. Other teams, particularly in the NBA, have gotten involved in esports. Last year, the Philadelphia 76ers acquired esports teams Dignitas and Apex.