Rays have a fresh, creative marketing plan

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zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

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Felix Hernandez dealing with “dead arm”

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Mariners starter Felix Hernandez is dealing with “dead arm” and will head back to Seattle to have his shoulder examined, Ryan Divish of the Seattle Times reports. Hernandez was reportedly visibly upset and left the clubhouse quickly, declining to speak to the media, Divish adds.

Hernandez wasn’t long for Tuesday’s game against the Tigers, as he lasted just two innings, yielding four runs on six hits and two walks with two strikeouts. The Mariners went on to lose 19-9. Hernandez is now carrying a 4.73 ERA over his first five starts.

Not much else can go wrong for the Mariners, who are now 8-13 in last place in the AL West. Mitch Haniger also suffered an oblique injury on Tuesday, joining what is becoming a lengthy list of dinged-up Mariners.

Video: Chris Coghlan dives home to beat the tag

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Blue Jays pinch-hitter Chris Coghlan found a creative way to beat the tag from Cardinals catcher Yadier Molina in the top of the seventh inning of Tuesday night’s game.

With the score tied 2-2, the Jays had a runner on first base and one out as Kevin Pillar faced reliever Matt Bowman. Pillar drove a 1-1 fastball to deep right field. Stephen Piscotty leaped in an attempt to make the catch, but the ball caromed off the wall and back towards the field. Coghlan, who was on first, made his way around third towards home. Piscotty threw home past the cutoff man and the ball reached Molina on several bounces. As Molina went low to apply the tag, Coghlan went high, leaping into the air and somersaulting into home plate to score the go-ahead run.

The Blue Jays would go on to score two in the inning, but the Cardinals answered with two of their own in the bottom half of the seventh. As of this writing, the score remains tied at four apiece.