Rays have a fresh, creative marketing plan

Leave a comment

zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

Are you on Twitter? You can follow Bob here, and get all your HBT updates here.

Former U.S. Senator and Hall of Fame pitcher Jim Bunning dies at age 85

Getty Images
1 Comment

Jim Bunning, Hall of Fame right-handed pitcher and former U.S. Senator, died on Friday at age 85. He suffered a stroke in October 2016 and was in hospice care when he died, according to former Senate chief of staff Jon Deuser.

Bunning rose to prominence in Major League Baseball during his first full season with the Tigers in 1957, recording 14 complete games and a league-leading 20 wins. The following year, Bunning pitched his first career no-hitter against the Red Sox, just the fourth no-hitter in franchise history. During his first season with the Phillies in 1964, Bunning followed up his no-hitter with a perfect game against the Mets, marking the first National League perfecto in the 20th century. By the time he retired in 1971, he boasted seven All-Star nominations, 2,855 strikeouts (maintaining his second-place ranking on the all-time strikeout list from 1967-1971) and a 224-184 record over 17 seasons.

Following a storied major league career, Bunning entered politics at age 46, serving 12 years in the House and eventually getting elected to the Senate at age 67, where he served two terms. The Republican senator was famously outspoken for his opposition to steroids in baseball, illegal immigration and an extension of unemployment benefits, among other issues, and drew criticism within his party for his ornery nature and controversial statements. He declined to run for a third term in 2010, citing a lack of financial support from the National Republican Senatorial Committee and choosing instead to throw his weight behind fellow candidate Rand Paul.

Major League Baseball Commissioner Rob Manfred issued a statement following news of Bunning’s death on Saturday:

Jim Bunning led an extraordinary life in the National Pastime and in public service.  He was a consistent winner and workhorse pitcher for the Detroit Tigers and the Philadelphia Phillies.  Jim threw no-hitters in both leagues, pitched a perfect game on Father’s Day in 1964 and, at his retirement, had more strikeouts than any pitcher in history except Walter Johnson.

“In his baseball career, Jim was proud of always taking the ball.  The work ethic that made him a Hall of Famer led him to the House of Representatives and the United Stated Senate.  He served the state of Kentucky for more than two decades and became the only Hall of Famer ever to serve in Congress.

“On behalf of Major League Baseball, I send my deepest condolences to Senator Bunning’s family, friends, constituents and the many fans who admired his career in our game.

Homer Simpson was inducted in the Baseball Hall of Fame

Getty Images
2 Comments

Twenty-five years ago, “Homer at the Bat” became one of the most iconic Simpsons episodes of all time. Legendary talents like Roger Clemens, Wade Boggs, Ozzie Smith, Jose Canseco, Mike Scioscia, Steve Sax, Don Mattingly and Ken Griffey, Jr. lent their talents to the episode while their cartoon doppelgängers were put through the ringer, leaving only Homer Simpson and Darryl Strawberry to clinch the city softball championship for the Springfield Nuclear Power Plant squad. On Saturday, the show’s creators were recognized when Homer Simpson was awarded a long-overdue membership in the Hall of Fame.

The full text from Homer’s honorary plaque is below:

Inept safety inspector turned city-wide softball hero. Right fielder led Springfield nuclear plant to city championship game, then sacrificed his body to win it all. Nearly supplanted by lineup of all-world superstar ringers, came through in a pinch — and came to in time for the next episode. Girthy right-handed hitter powered many a mighty wallop during celebrated 1992 season with “Wonderbat” — his secret weapon. Lack of mobility in the field was no match for moves atop the dugout. Found fame as bush league mascot phenom, parlaying his “elephant walk” into a taste of the majors. Unacquainted with scientific concepts, only isotopes of which he was aware played at Duff Stadium, where uncanny knowledge of southwestern palate exposed team’s impending move to Albuquerque.

“Homer at the Bat” will be enshrined in Cooperstown with a special display, featuring the plaque alongside some of the more memorable moments of the episode.