Rays have a fresh, creative marketing plan

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zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

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Jason Kipnis plans to play through a disgusting-looking ankle sprain

CLEVELAND, OH - OCTOBER 14:  Jason Kipnis #22 of the Cleveland Indians fields the ball against the Toronto Blue Jays during game one of the American League Championship Series at Progressive Field on October 14, 2016 in Cleveland, Ohio.  (Photo by Jason Miller/Getty Images)
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Jason Kipnis sprained his ankle while celebrating the Indians ALCS win over the Blue Jays. In the runup to tonight’s game, Terry Francona has said that Kipnis would be fine, that he’s a gamer, etc., etc. You know, the usual “when the bell rings, all of the aches and pains go away” kind of thing.

Today, however, we see that this sprained ankle is maybe not your run-of-the-mill late season bump or bruise:


Um, yikes.

Indians beat writer jumps in Lake Erie to settle a bet

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Back in September Cleveland Plain Dealer beat writer Paul Hoynes ruffled a lot of feathers when he declared the Indians DOA. His rationale: too many injuries to Indians starters weakened the club too greatly. Even if they did make the playoffs, Hoynes argued, they wouldn’t go far.

A reader made a bet with him at the time: if the Indians didn’t make the World Series, he’d jump in Lake Erie. If they did, Hoynes would.

Today Hoynes made good on his bet. You haven’t lived until you’ve seen a baseball writer drop trou, by the way: