Rays have a fresh, creative marketing plan

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zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

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Francisco Rodriguez is being sued by his former landlord

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John Wisely of the Detroit Free Press reports that current free agent reliever Francisco Rodriguez is being sued by his former landlord for damage to the rented property as well as missing artwork. The landlord is asking for $80,000 after having kept Rodriguez’s $15,000 security deposit.

The lawsuit says that Rodriguez damaged a bedroom TV, a crystal floor lamp, glass shelves in the bar, glass tiles in the master bath, and a Moroccan mirror in the powder room. Additionally, the suit claims that the bedding is stained and paint has chipped, as well as other damages. And the piece of art that is allegedly missing, which depicts a tiger, is valued at more than $10,000.

Rodriguez has not yet been served with the suit, but the landlord has been speaking to his managers.

The Nationals released Rodriguez, 35, two weeks ago after having signed him to a minor league contract in late June. He started the season with the Tigers, but struggled to a 7.82 ERA over 25 1/3 innings before being released.

Report: Rays acquire Lucas Duda from the Mets

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MLB.com’s Mark Feinsand reports that the Rays have acquired first baseman Lucas Duda from the Mets. The Mets will receive pitching prospect Drew Smith in return, per Jeff Passan of Yahoo Sports.

Duda, 31, is batting .246/.347/.532 with 17 home runs and 37 RBI in 291 plate appearances for the Mets this season. He’ll provide a potent bat in the Rays’ lineup as they attempt to overcome their current 2.5-game deficit in the AL East.

Smith, 23, is the Rays’ No. 30 prospect, according to MLB Pipeline. He ascended from High-A to Triple-A already this season, posting an aggregate 1.60 ERA with a 40/9 K/BB ratio over 45 innings across four stops with High-A Lakeland (Tigers), High-A Charlotte (Rays), Double-A Montgomery, and Triple-A Durham.