Rays have a fresh, creative marketing plan

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zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

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The Rays announce “The Rays Tank.” Really.

Tampa Bay Rays
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Earlier this offseason the Rays traded away franchise player Evan Longoria. Over the weekend they traded starter Jake Odorizzi to the Twins and designated All-Star outfielder Corey Dickerson for assignment. These were clearly financially driven moves, and now the Rays sport a payroll of less than $70 million. The club’s offseason moves prompted Longoria to say that he feels sorry for Rays fans.

If you asked Rays brass, I’m sure they’d make strong statements defending all of these moves while offering evidence-light arguments that, yes, they truly are interested in fielding a competitive team in 2018. They would likely react VERY angrily to any suggestion that they are tanking this year. Teams never admit that they’re tanking.

In other news, the Rays announced a new blog:

Oh.