Rays have a fresh, creative marketing plan

Leave a comment

zztop-100316.jpgYou have to admire the Tampa Bay Rays. They are the little engine that could, the young kid who stood up to the neighborhood bullies of the AL East and delivered a few bloody noses on the way to the 2008 World Series.

But despite the team’s recent run of success, the Rays have had a hard time drawing fans to the Trop, averaging just more than 23,000 fans per game in 2009, which ranked 23rd out of the 30 teams.

In order to inspire the masses and convince them that watching baseball in a tomb is a good idea, the club has come up with an aggressive marketing plan that includes advertisements with snappy drum music, an official team drink (Raytini, anyone?) and much, much more.

Take it away, Marc Topkin of the St. Petersburg Times:

Come to Tropicana Field, the pitch goes, and the Rays promise an afternoon or evening of fresh giveaways, creative T-shirts, teenager specific hangouts, local entertainment, post-game fireworks and some well known Saturday night concerts with bands that range from ZZ Top to The Go-Go’s.

I’m all for fresh giveaways, and nothing sounds more thrilling than a creative T-shirt, particularly if it comes launched from a fresh and creative T-shirt cannon. I’m even willing to brave the side effects of smoke inhalation — Raytini in hand — to take in an indoor fireworks show.

But I have a problem with the Rays’ choice of post-game musical entertainment. ZZ Top? The Go-Gos? Is that really the best they can do? Given that St. Petersburg is often referred to as “God’s waiting room,” I question the wisdom of booking such contemporary acts.

Pat Boone, who is apparently among the new wave of BALCO clients, would seem a better choice for the fan base. And he’s available

Are you on Twitter? You can follow Bob here, and get all your HBT updates here.

Andrew Miller placed on the disabled list

Getty Images
3 Comments

UPDATE: The Indians have placed Miller on the 10-day disabled list with a strained left hamstring.

8:46 AM: Indians reliever Andrew Miller left last night’s game against the Cubs with left hamstring tightness.

Miller threw just two pitches before clutching his leg and leaving the field. He’s day-to-day for now — and manager Terry Francona noted that he had a similar injury a few years back and only missed a few days — but hamstring injuries can be anywhere from annoying to serious, so nothing definitive will be said by the club until he undergoes an MRI. Given how critical he is to the Indians, who are likely postseason bound, figure that the team will err on the side of caution with a DL sting regardless.

Miller has yet to allow a run in ten innings of work.