Programming Note: CTB to become HardballTalk

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Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

Red Sox move Clay Buchholz to the bullpen

BOSTON, MA - MAY 26:  Clay Buchholz #11 of the Boston Red Sox is relieved during the sixth inning against the Colorado Rockies  at Fenway Park on May 26, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
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Red Sox manager John Farrell announced Friday that Clay Buchholz has been moved to the bullpen.

Buchholz was lit up for six runs on Thursday in just the latest poor outing in a year full of them thus far. His ERA now sits at a lofty 6.35 and he is posting a career low strikeout rate of 5.9 per nine innings while both his walk rate and his home run rates have spiked. His WHIP — 1.465 — is the worst he’s posted since 2008.

Eduardo Rodriguez will take his place in the rotation when he comes off the disabled list. He’ll get what would have been Buchholz’s next start on Tuesday.

According to the depth chart, Buchholz was the Red Sox’ second starter. He’s been their worst starter by far this year, however, and now he’s likely a long man who will be seeing mopup duty for the foreseeable future.

Jurickson Profar called up, to get his first MLB action since 2013

Jurickson Profar
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The Texas Rangers have called up infielder Jurickson Profar from Triple-A Round Rock. He’s starting at second base and batting leadoff for the Rangers.

Profar has not seen action in the bigs since the end of the 2013 season, having missed two seasons with shoulder injuries. He has batted .284/.356/.426 with five homers and four steals across 189 plate appearances with Round Rock this season, however, and seems to be healthy again. His stay with the Rangers could be short — he’s basically coming up to fill in for Roughned Odor — but he’s still just 23 and it’s not hard to imagine him making another go of it as a big league regular eventually.

Here’s hoping anyway.

Jose Bautista’s suspension is upheld

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Major League Baseball has upheld Jose Bautista‘s one-game suspension arising out of the Rougned Odor fracas. Bautista tried to have it thrown out on appeal, but really, if you get one game they’re not gonna budge on that. Maybe if they start with half-game suspensions they’ll be room to work, but when the choice is one or none, MLB is going to stick with one.

Bautista will serve the suspension tonight against the Red Sox. Ezequiel Carrera will take his place in right field.

What’s on tap: previewing tonight’s action

MINNEAPOLIS, MN - JULY 13:  Julio Urias of the World Team during the SiriusXM All-Star Futures Game at Target Field on July 13, 2014 in Minneapolis, Minnesota.  (Photo by Hannah Foslien/Getty Images)
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The big game is in New York, where Julio Urias makes his major league debut against Jacob deGrom and the New York Mets. Urias, 19, has 27 consecutive scoreless innings under his belt. All at Triple-A, of course. The debuts of young pitchers tend not to go too well, but at the very least you’ll see a guy with electric stuff and you’ll be able to say you saw him back when he was just a lad.

Another nice matchup pits Jaime Garcia against Max Scherzer. Garcia has struggled of late but is always capable of a big game. Scherzer has had some of the biggest games of the past couple of years. Masahiro Tanaka vs. Chris Archer is another matchup with star power, even if Archer hasn’t lived up to his billing of late. Tanaka has only pitched on game in Tropicana Field but it was a great game, tossing seven shutout innings while striking out eight. He may be the only person alive who likes it there.

Here’s tonight’s slate. And, well, this afternoon’s game in Chicago too:

Philadelphia Phillies (Adam Morgan) @ Chicago Cubs (Jon Lester), 2:20 PM EDT, Wrigley Field

St. Louis Cardinals (Jaime Garcia) @ Washington Nationals (Max Scherzer), 7:05 PM EDT, Nationals Park

Boston Red Sox (Joe Kelly) @ Toronto Blue Jays (Aaron Sanchez), 7:07 PM EDT, Rogers Centre

Baltimore Orioles (Mike Wright) @ Cleveland Indians (Trevor Bauer), 7:10 PM EDT, Progressive Field

Los Angeles Dodgers (Julio Urias) @ New York Mets (Jacob deGrom), 7:10 PM EDT, Citi Field

New York Yankees (Masahiro Tanaka) @ Tampa Bay Rays (Chris Archer), 7:10 PM EDT, Tropicana Field

Miami Marlins (Adam Conley) @ Atlanta Braves (Williams Perez), 7:35 PM EDT, Turner Field

Pittsburgh Pirates (Jonathon Niese) @ Texas Rangers (Cole Hamels), 8:05 PM EDT, Globe Life Park in Arlington

Cincinnati Reds (John Lamb) @ Milwaukee Brewers (Zach Davies), 8:10 PM EDT, Miller Park

Chicago White Sox (Miguel Gonzalez) @ Kansas City Royals (Danny Duffy), 8:15 PM EDT, Kauffman Stadium

San Francisco Giants (Matt Cain) @ Colorado Rockies (Tyler Chatwood), 8:40 PM EDT, Coors Field

San Diego Padres (Christian Friedrich) @ Arizona Diamondbacks (Robbie Ray), 9:40 PM EDT, Chase Field

Detroit Tigers (Michael Fulmer) @ Oakland Athletics (Sean Manaea), 10:05 PM EDT, Oakland Coliseum

Houston Astros (Mike Fiers) @ Los Angeles Angels (Matt Shoemaker), 10:05 PM EDT, Angel Stadium of Anaheim