Programming Note: CTB to become HardballTalk

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Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

CC Sabathia wants to pitch beyond 2017

BOSTON, MA - SEPTEMBER 18: CC Sabathia #52 of the New York Yankees pitches during the fifth inning against the Boston Red Sox at Fenway Park on September 18, 2016 in Boston, Massachusetts. The Red Sox won 5-4. (Photo by Rich Gagnon/Getty Images)
Rich Gagnon/Getty Images
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CC Sabathia‘s contract with the Yankees expires after the 2017 season but the lefty feels that he has enough left in the tank to pitch in 2018 and beyond, Mark Feinsand of the New York Daily News reports.

Sabathia said, “I just know myself. I know I feel like it’s not my time yet. Barring any crazy injuries I know I can pitch past next year. I feel like this is just the beginning of what I’m trying to do. I feel like there’s a lot more still to learn and a lot better to get. It’s exciting.”

The 36-year-old lefty currently holds a 4.02 ERA and a 144/63 K/BB ratio in 172 1/3 innings. It’s his best and healthiest season since 2012. He battled a knee injury last season and checked into rehab for alcohol addiction last October. Sabathia said that being treated for his addiction put him “in a good spot.”

Sabathia is owed $25 million through a vesting option for the 2017 season.

Red Sox lose on Mark Teixeira’s walkoff grand slam, but still clinch AL East

NEW YORK, NY - SEPTEMBER 28:  Dustin Pedroia #15 and pinch runner Marco Hernandez #41 of the Boston Red Sox celebrate after both scored in the eighth inning against the New York Yankees at Yankee Stadium on September 28, 2016 in the Bronx borough of New York City.  (Photo by Jim McIsaac/Getty Images)
Jim McIsaac/Getty Images
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The Red Sox can thank the Orioles for not having to fight to clinch the division on Thursday or later. The Orioles came from behind to defeat the Blue Jays 3-2 on Wednesday evening, clinching the AL East for the Red Sox.

A few minutes after that game went final, the Red Sox squandered a 3-0 lead taken in the eighth inning, culminating in a walk-off grand slam by Mark Teixeira in the bottom of the ninth inning. Closer Craig Kimbrel started the ninth, but didn’t have control over any of his pitches. He allowed a leadoff single followed by three consecutive walks to force in a run. Joe Kelly relieved Kimbrel and seemed to be close to wriggling out of the jam, getting Starlin Castro to strike out looking and Didi Gregorius to pop up. But after starting Teixeira with a first-pitch curve ball for a strike, Teixera clobbered a 99 MPH fastball, sending it over the fence in right-center to end the game.

For the Yankees, the come-from-behind victory was crucial as it staved off Wild Card elimination for one more day.

This is the first time the Red Sox have clinched the AL East since 2013, also the last year they won the World Series.