Programming Note: CTB to become HardballTalk

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Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

Another young fan was struck by a foul ball, this time at Guaranteed Rate Field

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ESPN reports via the Associated Press that a young boy was struck by a line drive foul ball but was not seriously injured during Sunday afternoon’s game against the Royals. The boy and a woman were escorted by a first aid crew to the concourse area and the boy was later eating ice cream in a luxury suite.

A woman was struck in the face by a foul ball also on the first base side at Guaranteed Rate Field on Friday, but she didn’t request medical assistance.

Last week, a young fan at Yankee Stadium was hit by a line drive foul ball, which motivated several teams to commit to extending protective netting at their ballparks. The Yankees, strangely, were not among them. Nor were the White Sox.

Diamondbacks clinch NL Wild Card

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Losses by the Cardinals to the Pirates and the Brewers to the Cubs on Sunday clinched an NL Wild Card berth for the Diamondbacks. Their walk-off, 3-2 win over the Marlins earned them hosting rights for the Wild Card game.

The D-Backs, now 90-66, trailed the Marlins 2-1 going into the bottom of the eighth. Daniel Descalso tied the game at two apiece with an RBI single off of Brad Ziegler. Second half hero J.D. Martinez secured the win with a walk-off RBI single in the bottom of the ninth against Javy Guerra.

The Rockies beat the Padres on Sunday to increase their lead over the Brewers (+2) and Cardinals (+2.5) for the second Wild Card slot. One of these three teams will visit Arizona for the Wild Card game.

The Diamondbacks are back in the playoffs for the first time since 2011, when they lost the Division Series in five games to the Brewers.