Programming Note: CTB to become HardballTalk

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Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

Tim Tebow’s workout seems like fun

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Tim Tebow is, as we speak, working out for some 40 scouts from 20 organizations and an untold number of members of the media. So far he has run and jumped and thrown and, in a moment or two, will take his hacks. First BP swings, then live, full-speed BP off of a couple of former major leaguers.

His 60 yard dash time was supposedly excellent. On the 80-20 scouting scale he’s supposedly in the 50-60 range, according to people tweeting about it who know what they’re talking about. The guy is certainly big and strong and in amazing shape and that’s not nothing.

Also this:

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That’s from MLB’s Twitter, which provides us with some more in-action shots.

 

Here he is playing right field out there in the distance someplace:

Good luck, kid.

Adrian Beltre puts his helmet on backwards to face a switch pitcher

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“A” switch pitcher is probably not the most accurate way to put that. It’s more like “The” switch pitcher, as Pat Venditte of the Mariners is the only one extant.

Last night the right-handed hitting Adrian Beltre had to face Venditte, who obviously chose to pitch righty to the Rangers third baseman. Before coming up to the plate, Beltre jokingly donned his helmet backwards and pretended that he’d hit left-handed:

 

He needn’t have bothered. Beltre doubled to left field off of Venditte, showing that at some point, platoon splits really don’t matter.