Programming Note: CTB to become HardballTalk

Leave a comment

Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

Bud Selig to teach a class at Arizona State law school

Bud Selig
Getty Images
2 Comments

Before Bud Selig ultimately retired, he had a couple of false start retirement announcements only to have the owners beg him to sign on for one more term. In one of those false starts he talked about how the University of Wisconsin had set up an office for him in the history department and that he’d be doing some research and teaching a class now and again. And he has, in fact, taught some one-off seminars at Wisconsin’s law school and the like.

Now something a little more permanent along those lines is in the works for The Greatest Commissioner in Baseball History. The Arizona Republic reports that Selig will join the Sports Law and Business program at Arizona State University’s law school where he will teach and advise as well as start up a speakers series in which he will bring in high-powered guests. No word on how many speakers will talk about big, important historical sports law cases like, say collusion in baseball, which was orchestrated by an ownership class in the mid-to-late 80s, of which Bud Selig was far and away the most influential member. That could get sort of awkward, I suppose.

Either way, it’s a good way to keep busy. I mean, that’s what it has to be as he’s not hurting for cash, what with the obscene $6 million severance package the owners gave him to, I dunno, not give interviews about bad stuff that happened back in the day like Fay Vincent does all the time. Stuff like collusion. Maybe he gets the $6 million for some other purpose. Who can say, really? It’s never made any sort of sense otherwise.

Anyway, good luck in Tempe, Bud. Maybe I’ll stop by your office at ASU when I’m there next month — I always stay in Tempe — and we can chew the fat or climb that butte with the big A on it or something. First round at Four Peaks afterward is on me.

White Sox sign first baseman Travis Ishikawa

Pittsburgh Pirates first baseman Travis Ishikawa hits an RBI-single off Cincinnati Reds starting pitcher Raisel Iglesias to drive home Neil Walker in the seventh inning of a baseball game, Saturday, Aug. 1, 2015, in Cincinnati. The Reds won 4-3. (AP Photo/John Minchillo)
1 Comment

First baseman Travis Ishikawa has agreed to a minor-league contract with the White Sox that includes an invitation to spring training.

Ishikawa was previously reported to have a minor-league deal with the Mariners last month, but the signing was never finalized. Now he joins the White Sox, who have Jose Abreu and Adam LaRoche ahead of him on the first base/designated hitter depth chart.

Ishikawa had some big moments for the Giants in the 2014 playoffs, but he’s a 32-year-old journeyman with a lifetime .255 batting average and .712 OPS in 488 games as a big leaguer.

It’s possible the White Sox could keep him around as a bench bat and backup first baseman/left fielder, but Ishikawa seems more likely to begin the season at Triple-A.

Mariners sign reliever Joel Peralta

Joel Peralta
Leave a comment

Right-hander Joel Peralta has agreed to a minor-league contract with the Mariners that includes an invitation to spring training.

Peralta spent last season with the Dodgers and was limited to 29 innings by neck and back problems, posting a 4.34 ERA and 24/8 K/BB ratio. Los Angeles declined his $2.5 million option, making him a free agent.

He was one of the most underrated relievers in baseball from 2010-2014, logging a total of 318 innings with a 3.34 ERA and 342 strikeouts, but at age 40 he’s shown signs of decline. Still, for a minor-league deal and no real commitment Peralta has a chance to be a nice pickup for Seattle’s bullpen.

White Sox sign Mat Latos

Mat Latos
5 Comments

Jerry Crasnick reports that the Chicago White Sox have signed Mat Latos.

Latos was pretty spiffy between 2010-2014, posting sub-3.50 ERAs each year.  Then the injuries came and he fell apart. He pitched for three teams in 2015 — the Dodgers, Angels, and Marlins — with a combined 4.95 ERA in 113 innings. And he didn’t make friends on those clubs either, with reports of clubhouse strife left in his wake.

In Chicago he gets a fresh start. It doesn’t come in a park that will do him any favors — Latos and U.S. Cellular Field don’t seem like a great match — but at this point beggars can’t be choosers.