Programming Note: CTB to become HardballTalk

Leave a comment

Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

Orioles have reached out to Yovani Gallardo

Yovani Gallardo
AP Photo/Tony Gutierrez

From Jon Heyman of CBS Sports comes word that the Orioles “like” free agent starter Yovani Gallardo and “have reached out to him” to gauge his interest in coming to Baltimore and what that might cost.

Gallardo rejected a one-year, $15.8 million qualifying offer from the Rangers earlier this month and so his free agency is tied to draft pick compensation, but that shouldn’t hurt his bottom line all that much.

The 29-year-old right-hander posted a solid 3.42 ERA in 184 1/3 innings (33 starts) this past season for Texas and he pitched well in his one ALDS start.

Heyman reported a few weeks ago that the Diamondbacks are interested, and the Cubs, Blue Jays, and Dodgers were tied to him just ahead of the July 31 trade deadline.

Cubs, Cardinals, Giants, Dodgers, and Red Sox all showing serious interest in David Price

AP Photo/Tim Donnelly

David Price has expressed a desire to return to Toronto, where he finished out the 2015 season, but FOX Sports’ Ken Rosenthal writes Wednesday that the Blue Jays “are not expected to be a major factor in his free agency.”

The teams that should be considered serious suitors, per Rosenthal, are the Cubs, Cardinals, Giants, Dodgers, and Red Sox — all deep-pocketed teams looking to contend in 2016. Money is apparently the issue for the Blue Jays, who are currently owned by Rogers Communications.

Price registered an outstanding 2.45 ERA, 1.076 WHIP, and 225/47 K/BB ratio in 220 1/3 innings (32 starts) this past season between the Tigers and Jays, finishing second in the American League Cy Young Award race behind Dallas Keuchel of the Astros.

The 30-year-old left-hander is probably looking for a six- or seven-year contract worth more than $25 million per season. He is represented by agent Bo McKinnis.

Marlins have begun extension talks with Dee Gordon

Dee Gordon
AP Photo/Alex Brandon

Barry Jackson of the Miami Herald wrote three weeks ago that the Marlins were probably going to explore an extension this winter with second baseman Dee Gordon. And it sounds like those talks are underway.

Via beat writer Joe Frisaro of

As a guest on MLB Network’s “Hot Stove” show Wednesday morning, Gordon confirmed his camp has been in talks with the Marlins regarding a multiyear deal. A source told that the discussions are preliminary and have just recently started.

“My agent is doing the talking,” Gordon said on the show. “They’re just keeping me in the loop. I think it’s going pretty well right now. We’ll see how that goes. I’m just playing the waiting game. We’re going to do the right thing.”

The 27-year-old carries three more seasons of salary arbitration, so there’s no real rush to get something done before next spring. Gordon carries quite a bit of leverage after posting a career-best .333/.359/.418 slash line in 145 games this past season for the Fish. He led all major leaguers in hits (205) and stolen bases (58).

Braves sign Bud Norris to one-year contract

Bud Norris

Bud Norris has found a home for his attempt at a bounceback season, signing a one-year deal with the Braves. Jon Heyman of says it’s worth $2.5 million, which is a huge cut from his $8.8 million salary this year.

Norris had established himself as a solid mid-rotation starter from 2009-2014, but had a brutal 2015 season split between the Orioles and Padres with a 6.72 ERA in 83 innings and a late-season move to the bullpen.

In announcing the signing the Braves referred to Norris as a starting pitcher, so joining the rotation for a rebuilding team gives him a chance to get his career back on track with an eye on hitting the open market as a free agent again next offseason. And if he fares well, the Braves could use him to add a prospect or two at the trade deadline.