Programming Note: CTB to become HardballTalk

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Remember how Philip Morris changed its name to Altria so people wouldn’t always be reminded of the fact that they sell things that give you cancer? And how ValueJet changed its name to AirTran so people wouldn’t always be reminded of all of those people who died in that crash?  And how Datsun changed its name to Nissan because, well, I’m not sure about why they did that one, but remember when it happened?

Well, we’re doing the opposite: we’re changing the name of this concern to foster some positive associations: some time this week we’ll be switching from Circling the Bases to HardballTalk.

I know there are a lot of people out there who hate change — I’m usually one of them — but we’re doing this for a couple of reasons. Most obviously — and I’m not going to b.s. you about it — is the branding thing. Our brother blog ProFootballTalk is one of the most popular and successful things going in sports media and we’d be nuts not to try and leach off of some of Florio’s redonkulous traffic.

Another reason: starting today the estimable Kurt Helin, late of Forum Blue and Gold joins the NBC Family to launch ProBasketballTalk (which I highly recommend that you start reading on a daily basis). By changing our name to HardballTalk we’re rocking the thematic consistency across the major sports.

Those of you who have read me for a long time have known me to snark about branding. And I’ll still snark at it because branding is kind of a silly concept on some level.  I mean, just because you give something a new name doesn’t change what it is.  This, however, is different.

Why? Because here the names flow from the concept, not vice-versa.  In launching CTB last April and bringing PFT over a month or two later, NBC really set out to change the way sports are done online.  On every other major media site the blogging and commentary takes backseat to the wire reports and the overpriced columnists and is buried in the mix.  Here the conversation — the “talk” if you will — is what leads.  Florio, Helin and all of the rest of us around here know that you’re big boys and girls and rather than have someone declare the news to you from on high, you can handle it being put out there and hashed through immediately. Which allows you to start hashing thorough it too, in as close to real time as possible.

Put differently, when Jon Heyman tells you something, he expects you to take his word for it. When I tell you something, I hope, and have come to expect, that you’ll tell me if I’m full of baloney within five minutes. If I am, I’ll rethink and then you will and then we’ll fight about it and then we’ll laugh about it and maybe we’ll all have learned a little bit or, at the very least wasted some time. It’s a conversation. We’re just talking here. About baseball. The name, in other words, fits.

If none of that convinces you just ask yourself: What’s “Circling the Bases?” It is nor hand nor foot nor arm nor face nor any other part belonging to a blog. That which we call CTB by any other name would smell as sweet.  The content isn’t changing. Just the name. And I think we can all deal with it.

Tigers to give Omar Infante some work in center field this spring

CHICAGO, IL - SEPTEMBER 11:  Omar Infante #4 of the Detroit Tigers follows through on an RBI single scoring Prince Fielder #28 during the eighth inning against the Chicago White Sox at U.S. Cellular Field  on September 11, 2013 in Chicago, Illinois.  (Photo by Brian Kersey/Getty Images)
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Veteran Omar Infante has spent the overwhelming majority of his career as an infielder, but the Tigers plan to give him some playing time in center field this spring. The Tigers’ center field situation is still murky and adding more versatility would increase Infante’s odds of making the roster.

Infante, 35, signed a minor league deal with the Tigers in December. He played 39 games for the Royals last season, batting .239/.279/.321 in 149 plate appearances while playing second base exclusively. Infante last played in the outfield in 2010 with the Braves, and last played center field specifically in ’09 with the Braves.

The Tigers currently have Mikie Mahtook, Tyler Collins, and JaCoby Jones at the top of their center field depth chart. It is not what one would call “optimal.”

Report: Orioles close to acquiring Vidal Nuno from the Dodgers

ARLINGTON, TX - AUGUST 30:  Vidal Nuno #38 of the Seattle Mariners pitches against the Texas Rangers in the bottom of the seventh inning at Globe Life Park in Arlington on August 30, 2016 in Arlington, Texas.  (Photo by Tom Pennington/Getty Images)
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Eduardo A. Encina of the Baltimore Sun reports that the Orioles are close to acquiring pitcher Vidal Nuno from the Dodgers in exchange for pitcher Ryan Moseley.

Nuno, 29, went to the Dodgers from the Mariners in the Carlos Ruiz trade this past November. He and the Dodgers avoided arbitration last month, agreeing on a $1.125 million salary for the 2017 season. The left-hander finished the 2016 campaign with a 3.53 ERA and a 51/11 K/BB ratio in 58 2/3 innings spanning one start and 54 relief appearances.

Nuno will provide the Orioles starting pitching depth and could serve as a valuable left-handed option out of the bullpen.

Moseley, 22, played his first season of professional baseball in the New York Penn League last year. In 12 relief appearances, he put up a 3.20 ERA and an 18/9 K/BB ratio across 19 2/3 innings. The Orioles selected him in the eighth round of the 2016 draft.