There isn’t much that can depress you more about the human condition than a group of P.R. professionals getting together and talking about their craft. For evidence of that I give you today’s Sports Business Daily feature on the McGwire p.r. strategy. Key points:
- It’s bad to release big news via what is perceived to be a friendly, softball outfit, but it was good that McGwire’s P.R. people and agent already work with MLB Network and Costas;
- It’s obvious McGwire believed what he was saying and it’s obvious that you shouldn’t say what you don’t believe because that’s just spin, but McGwire really screwed up in not telling people what they wanted to hear;
- McGwire’s hour-long, one-on-one interview with Costas was a good idea so he could take all the time he needed to tell his story in his own words, but it was a bad idea because it was too short and didn’t give reporters the chance to ask the questions they wanted to hear McGwire answer.
If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong then.
The Rangers outrighted reliever Shawn Tolleson off the 40-man roster on Wednesday. Rather than accept the assignment to Triple-A Round Rock, Tolleson has opted to become a free agent, Rangers executive VP of communications John Blake reports.
Tolleson, 28, emerged as a closer for the Rangers in 2015, but his follow-up campaign this year was dreadful. He finished with a 7.68 ERA and a 29/10 K/BB ratio in 36 1/3 innings. He eventually went on the 60-day disabled list with a back injury.
Despite the nightmarish season, it’s easy to see a team deciding to take a flier on Tolleson for the 2017 season.
Indians slugger Carlos Santana hasn’t played in the outfield in a major league game since 2012, but the Indians are strongly considering starting him in left field for Game 3 of the World Series at Wrigley Field on Friday, MLB.com’s Jordan Bastian reports. As the game is hosted in a National League park, there is no DH rule in effect, so the Indians might otherwise have to keep Santana on the bench.
Santana is hitless in six at-bats in the World Series thus far, but he has drawn two walks. He has overall not had a great postseason, carrying an aggregate .564 OPS in 40 plate appearances since the beginning of the playoffs. Still, during the regular season, he had an .865 OPS so he can certainly be a threat on offense at any given moment.