Why McGwire couldn't win

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There isn’t much that can depress you more about the human condition than a group of P.R. professionals getting together and talking about their craft. For evidence of that I give you today’s Sports Business Daily feature on the McGwire p.r. strategy. Key points:

  • It’s bad to release big news via what is perceived to be a friendly, softball outfit, but it was good that McGwire’s P.R. people and agent already work with MLB Network and Costas;
  • It’s obvious McGwire believed what he was saying and it’s obvious that you shouldn’t say what you don’t believe because that’s just spin, but McGwire really screwed up in not telling people what they wanted to hear;
  • McGwire’s hour-long, one-on-one interview with Costas was a good idea so he could take all the time he needed to tell his story in his own words, but it was a bad idea because it was too short and didn’t give reporters the chance to ask the questions they wanted to hear McGwire answer.

If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong then.

Scott Feldman underwent season-ending knee surgery

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The Reds announced on Tuesday that starter Scott Feldman underwent season-ending arthroscopic surgery on his right knee. The right-hander was placed on the disabled list with knee inflammation on Friday.

Feldman, 34, made 21 starts this season, posting a 4.77 ERA with a 93/35 K/BB ratio in 111 1/3 innings. He’s a free agent after the season but may have to settle for a minor league deal going into 2018 given his age and recent injury woes.

MLB to implement code of conduct for fans next year

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Following an embarrassing scene at Fenway Park earlier this year in which Orioles outfielder Adam Jones was taunted with racial slurs and had peanuts thrown at him, Major League Baseball will implement a universal code of conduct for fans at major league ballparks starting next season, ESPN’s Scott Lauber reports.

MLB spokesman Michael Teevan said, “We are working with the clubs on security and fan conduct initiatives at all of our ballparks. We will be issuing a league-wide fan code of conduct for the 2018 season.”

As Lauber notes, every team has its own code of conduct but some are more thorough than others. The Red Sox added “hate speech” to their code of conduct after the Jones incident and Major League Baseball, unsurprisingly, wants to make sure fans at every ballpark are clear on what behaviors will and will not be tolerated.

Since the Jones incident, Major League Baseball has been encouraging teams to be more inclusive, though Kennedy clarified that “there’s not been any directive or mandate.”