Why McGwire couldn't win

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There isn’t much that can depress you more about the human condition than a group of P.R. professionals getting together and talking about their craft. For evidence of that I give you today’s Sports Business Daily feature on the McGwire p.r. strategy. Key points:

  • It’s bad to release big news via what is perceived to be a friendly, softball outfit, but it was good that McGwire’s P.R. people and agent already work with MLB Network and Costas;
  • It’s obvious McGwire believed what he was saying and it’s obvious that you shouldn’t say what you don’t believe because that’s just spin, but McGwire really screwed up in not telling people what they wanted to hear;
  • McGwire’s hour-long, one-on-one interview with Costas was a good idea so he could take all the time he needed to tell his story in his own words, but it was a bad idea because it was too short and didn’t give reporters the chance to ask the questions they wanted to hear McGwire answer.

If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong then.

Four baseballs autographed by Jose Fernandez wash ashore

MIAMI, FL - AUGUST 03: Jose Fernandez #16 of the Miami Marlins looks on during a game against the New York Mets at Marlins Park on August 3, 2015 in Miami, Florida.  (Photo by Mike Ehrmann/Getty Images)
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This is just . . . ugh.

WSVN-TV in Miami reports that a black bag containing Jose Fernandez’s checkbook and four baseballs signed by him washed ashore on Miami Beach. Probably a bag to keep stuff dry while out on the water.

The bag was given to a lifeguard. Hopefully the bag finds its way back to Fernandez’s family quickly.

Marlins sign Martin Prado to a three-year extension

ATLANTA, GA - AUGUST 06:  Martin Prado #14 of the Miami Marlins hits a sacrifice fly in the third inning during the game against the Atlanta Braves at Turner Field on August 6, 2015 in Atlanta, Georgia.  (Photo by Mike Zarrilli/Getty Images)
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The Miami Herald reports that the Marlins and Martin Prado have agreed to a three-year, $40 million contracy extension.

Prado has been highly effective for Miami, hitting .297/.350/.405 over two seasons The Marlins were eager to keep him and many teams were no doubt interested in trying to sign him this winter as he stood pretty darn tall on a pretty weak free agent market. He may very well have done better than the $40 million he’s getting, but a qualifying offer could’ve made the free agency process a bit more drawn out one than he would’ve preferred. And, of course, he seems very happy in Miami, as evidenced by his increasing role as a team leader with the Marlins.

For his career Prado has hit .293/.342/.423 over 11 seasons. He’ll now be locked up through his age-35 campaign.