Firestone becomes official tire of Major League Baseball

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Outside of the Big Bust Challenge Trade, there isn’t a lot happening in baseball today, so let’s look at little stuff. Stuff like Firestone becoming the Official Tire of Major League Baseball.  I just left the business world, so I don’t care about the synergies and cross-promotional opportunities involved here, but there were still a couple of things in the official announcement that caught my eye:

in the summer of 1925 [Harvey] Firestone opened a ballpark in Akron, Ohio, for one of his employees.

He built a whole ballpark for just one of his employees? And to think: this year your boss will cite a tough economy for not even having a cash-bar Christmas party.

The agreement, which marks the largest sports sponsorship for the 109-year-old Firestone brand outside of motor sports . . .

This is shocking to anyone who slavishly followed professional bowling in the 1970s and 80s and didn’t think that there could possibly be something bigger than the Firestone Tournament of Champions. Remember when Mark Williams shot an unheard of low score of 191 in the 1985 final, but still won it because Bob Handley somehow shot a 140? You don’t? Um, OK, I’ll move right along . ..

“MLB has a vast and loyal fan base who demand a great performance from
their clubs and great value from the products they support. These fans
are a perfect fit for the Firestone brand.”

But how many MLB fans have those demands for high quality pooped upon year after year?  If you continue to root for the Royals, you may very well settle for tires that go bald after 15,000 miles.

“We are proud to welcome Firestone into the MLB family and look forward
to bringing our fans and their customers closer together through
exciting and innovative programs.

Hmmm . . . innovative programs . . . tire company . . . THEY’RE BRINGING BACK BULLPEN CARS!

Under this agreement, Firestone will become exclusive sponsor of the in-stadium portion of All-Star Game balloting.

Oh. No bullpen cars. Well. I suppose the paper ballot thing is innovative. Not as innovative as the online All-Star Game balloting that gets millions of more votes and stuff, but it’s perfectly fine. Maybe, you know, you could look into the bullpen car thing?

Baratta said in an interview with The New York Times that “the
demographics of MLB mirror the U.S. population closer than any other
sports entity.”

This is surprising to me. I had long heard and assumed that MLB fandom skews way whiter, way older and way richer than that of other sports. Basically, it’s a lot of guys like me and my dad watching games, ya know?  Oh well, glad to hear I’m wrong, if indeed Mr. Baretta is right about this.

Wait. Maybe he’s talking about the demographics of the actual players: non-Hispanic blacks are at about 9% or so, whites are just under 60%, Hispanics are at around 28% and Asians are a shade under 3%.  That’s probably closer to the whole than the other major sports.  But why do you care if the players, as opposed to the fans, mirror the overall demographics? Are you just selling tires to the players? How elitist. 

OK, now someone trade someone for someone else. There’s only so much entertainment to be had via sponsorship deals.

Alex Rodriguez is taking his analyst role quite seriously

NEW YORK, NY - AUGUST 12: Alex Rodriguez #13 of the New York Yankees answers question in a press conference after the game against the Tampa Bay Rays at Yankee Stadium on August 12, 2016 in New York City. (Photo by Drew Hallowell/Getty Images)
Drew Hallowell/Getty Images

If you’ve happened to catch any of the coverage of the 2016 postseason on Fox and FS1, you’ve heard former Yankees DH Alex Rodriguez as part of an analyst panel with host Kevin Burkhardt and former major leaguers Pete Rose and Frank Thomas. Rodriguez has drawn rave reviews not just for passing a rather low bar we set for former athletes-turned-commentators, but because he’s adding real insight drawn both from his playing days and from doing research.

Indeed, Rodriguez is taking his new job as an analyst quite seriously, Newsday’s Neil Best reports. Bardia Shah-Rais, the VP of production for Fox, said of Rodriguez, “This is not a hobby for him. It’s not a parachute in. He’s invested. If we have a noon meeting, he’s there at 11:30 a.m. He’s emailing story ideas in the morning. He wants research. He’s almost all-in to the point where it’s annoying.”

Rose also praised Rodriguez, saying, “You’ve never been around a guy who prepares more than Alex does. Alex does his homework. He knows the game. He understands players. He’s into the deal . . . Frank does a great job in preparation, too. I’m the only one that don’t prepare as much as these two guys. I don’t know if that’s because I can’t write or what it is. But these guys do their homework and they ask questions and they ask the right questions and then you put that in with our experience, all the things we’ve been through and how good we get along with each other, that’s why it shows up on the TV.”

Rodriguez, who hasn’t officially retired despite not having played since the Yankees released him in mid-August, wouldn’t commit to more TV work beyond this year’s postseason.

Game 2 will be played one way or another

CLEVELAND, OH - OCTOBER 26:  Grounds crew workers prepare the field prior to Game Two of the 2016 World Series between the Chicago Cubs and the Cleveland Indians at Progressive Field on October 26, 2016 in Cleveland, Ohio.  (Photo by Jamie Squire/Getty Images)
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The weather in Cleveland is not that great at the moment. It’s cold, windy, there’s drizzle and the chance for heavier rain increases as the night wears on. At the moment Game 2 of the World Series is still scheduled to kick off at 7:08PM Eastern Time, however. So bundle up.

And maybe hunker down. Because this game is going to go nine innings no matter what. Maybe not tonight, but eventually.

That’s because, you may recall, ever since that rainy, snowy mix forced the suspension in the sixth inning of Game 5 of the 2008 World Series between the Phillies and the Rays, Major League Baseball has held that all playoff games will be played in their entirety. There will be no six-inning, rain-shortened affairs.

The last word from MLB was that they would reassess the weather just before starting pitchers began to warm up this evening. If things still look about the same then, the game will proceed as scheduled. If the weather takes a turn for the worse, they’ll suspend the game and pick it up where it leaves off tomorrow.