Firestone becomes official tire of Major League Baseball

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Outside of the Big Bust Challenge Trade, there isn’t a lot happening in baseball today, so let’s look at little stuff. Stuff like Firestone becoming the Official Tire of Major League Baseball.  I just left the business world, so I don’t care about the synergies and cross-promotional opportunities involved here, but there were still a couple of things in the official announcement that caught my eye:

in the summer of 1925 [Harvey] Firestone opened a ballpark in Akron, Ohio, for one of his employees.

He built a whole ballpark for just one of his employees? And to think: this year your boss will cite a tough economy for not even having a cash-bar Christmas party.

The agreement, which marks the largest sports sponsorship for the 109-year-old Firestone brand outside of motor sports . . .

This is shocking to anyone who slavishly followed professional bowling in the 1970s and 80s and didn’t think that there could possibly be something bigger than the Firestone Tournament of Champions. Remember when Mark Williams shot an unheard of low score of 191 in the 1985 final, but still won it because Bob Handley somehow shot a 140? You don’t? Um, OK, I’ll move right along . ..

“MLB has a vast and loyal fan base who demand a great performance from
their clubs and great value from the products they support. These fans
are a perfect fit for the Firestone brand.”

But how many MLB fans have those demands for high quality pooped upon year after year?  If you continue to root for the Royals, you may very well settle for tires that go bald after 15,000 miles.

“We are proud to welcome Firestone into the MLB family and look forward
to bringing our fans and their customers closer together through
exciting and innovative programs.

Hmmm . . . innovative programs . . . tire company . . . THEY’RE BRINGING BACK BULLPEN CARS!

Under this agreement, Firestone will become exclusive sponsor of the in-stadium portion of All-Star Game balloting.

Oh. No bullpen cars. Well. I suppose the paper ballot thing is innovative. Not as innovative as the online All-Star Game balloting that gets millions of more votes and stuff, but it’s perfectly fine. Maybe, you know, you could look into the bullpen car thing?

Baratta said in an interview with The New York Times that “the
demographics of MLB mirror the U.S. population closer than any other
sports entity.”

This is surprising to me. I had long heard and assumed that MLB fandom skews way whiter, way older and way richer than that of other sports. Basically, it’s a lot of guys like me and my dad watching games, ya know?  Oh well, glad to hear I’m wrong, if indeed Mr. Baretta is right about this.

Wait. Maybe he’s talking about the demographics of the actual players: non-Hispanic blacks are at about 9% or so, whites are just under 60%, Hispanics are at around 28% and Asians are a shade under 3%.  That’s probably closer to the whole than the other major sports.  But why do you care if the players, as opposed to the fans, mirror the overall demographics? Are you just selling tires to the players? How elitist. 

OK, now someone trade someone for someone else. There’s only so much entertainment to be had via sponsorship deals.

Orioles have reached out to Yovani Gallardo

Yovani Gallardo
AP Photo/Tony Gutierrez

From Jon Heyman of CBS Sports comes word that the Orioles “like” free agent starter Yovani Gallardo and “have reached out to him” to gauge his interest in coming to Baltimore and what that might cost.

Gallardo rejected a one-year, $15.8 million qualifying offer from the Rangers earlier this month and so his free agency is tied to draft pick compensation, but that shouldn’t hurt his bottom line all that much.

The 29-year-old right-hander posted a solid 3.42 ERA in 184 1/3 innings (33 starts) this past season for Texas and he pitched well in his one ALDS start.

Heyman reported a few weeks ago that the Diamondbacks are interested, and the Cubs, Blue Jays, and Dodgers were tied to him just ahead of the July 31 trade deadline.

Cubs, Cardinals, Giants, Dodgers, and Red Sox all showing serious interest in David Price

AP Photo/Tim Donnelly

David Price has expressed a desire to return to Toronto, where he finished out the 2015 season, but FOX Sports’ Ken Rosenthal writes Wednesday that the Blue Jays “are not expected to be a major factor in his free agency.”

The teams that should be considered serious suitors, per Rosenthal, are the Cubs, Cardinals, Giants, Dodgers, and Red Sox — all deep-pocketed teams looking to contend in 2016. Money is apparently the issue for the Blue Jays, who are currently owned by Rogers Communications.

Price registered an outstanding 2.45 ERA, 1.076 WHIP, and 225/47 K/BB ratio in 220 1/3 innings (32 starts) this past season between the Tigers and Jays, finishing second in the American League Cy Young Award race behind Dallas Keuchel of the Astros.

The 30-year-old left-hander is probably looking for a six- or seven-year contract worth more than $25 million per season. He is represented by agent Bo McKinnis.

Marlins have begun extension talks with Dee Gordon

Dee Gordon
AP Photo/Alex Brandon

Barry Jackson of the Miami Herald wrote three weeks ago that the Marlins were probably going to explore an extension this winter with second baseman Dee Gordon. And it sounds like those talks are underway.

Via beat writer Joe Frisaro of

As a guest on MLB Network’s “Hot Stove” show Wednesday morning, Gordon confirmed his camp has been in talks with the Marlins regarding a multiyear deal. A source told that the discussions are preliminary and have just recently started.

“My agent is doing the talking,” Gordon said on the show. “They’re just keeping me in the loop. I think it’s going pretty well right now. We’ll see how that goes. I’m just playing the waiting game. We’re going to do the right thing.”

The 27-year-old carries three more seasons of salary arbitration, so there’s no real rush to get something done before next spring. Gordon carries quite a bit of leverage after posting a career-best .333/.359/.418 slash line in 145 games this past season for the Fish. He led all major leaguers in hits (205) and stolen bases (58).

Braves sign Bud Norris to one-year contract

Bud Norris

Bud Norris has found a home for his attempt at a bounceback season, signing a one-year deal with the Braves. Jon Heyman of says it’s worth $2.5 million, which is a huge cut from his $8.8 million salary this year.

Norris had established himself as a solid mid-rotation starter from 2009-2014, but had a brutal 2015 season split between the Orioles and Padres with a 6.72 ERA in 83 innings and a late-season move to the bullpen.

In announcing the signing the Braves referred to Norris as a starting pitcher, so joining the rotation for a rebuilding team gives him a chance to get his career back on track with an eye on hitting the open market as a free agent again next offseason. And if he fares well, the Braves could use him to add a prospect or two at the trade deadline.