MLBAM comes down on the Yankee Universe

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The Yankee Universe is a blog run by some guys I know. It’s also the name of the Yankees’ little Red Sox Nation wannabe fanclub.  You can see where this is heading:

Accordingly, demand is hereby made that you immediately cease and
desist from using the YANKEE UNIVERSE name and the Logo, any other
Yankees Mark and any other MLB mark in and as the name of your Website,
to promote the Website, to seek advertising any other commercial
opportunities, in and as the Domain Name, and in any other manner that
would cause consumer confusion, dilution of the MLB Marks, or imply any
sponsorship or endorsement of your Website or its contents by any MLB
Entity.

I’m not going to carve up this C&D letter like I did the Sizemore one the other day for the simple reason that there’s not that much silly about it. It’s a well-written letter, MLBAM is not really over the top with it, and in my legal opinion they’re not 100% out to lunch. Even if the blog has actively used the name longer, the baseball team registered the name “Yankee Universe” before the blog got going.  While I’m not an intellectual property expert, I imagine that there’s a pretty good argument against someone else using that particular name.

I’m less impressed with the team’s claim that the blog can’t use the word “Yankees” in their title in any way. For practical reasons more than legal ones. For one thing it’s just bad P.R.  You know the argument by now: the blog makes no money off of it, it’s a place where people go to get more excited about the Yankee brand, not less, and allowing them to use the name is a good thing for fandom at large. Of course, given how many other non-affiliated, team-specific blogs there are out there that have yet to raise the ire of MLBAM, one has to assume that the league is throwing this in along with the “Yankees Universe” beef as opposed to being upset about it in and of itself.

While Yankees Universe have put a non-affiliation disclaimer on the the blog and have taken down actual Yankees trademarks and logos and stuff, I’m told that they aren’t going to take this lying down. They’re talking to lawyers and will be firing back a response soon.  Stay tuned.

Report: Indians acquire catcher Jonathan Lucroy from the Brewers

MILWAUKEE, WI - MAY 31:  Jonathan Lucroy #20 of the Milwaukee Brewers rounds the bases after hitting a home run in the second inning against the St. Louis Cardinals at Miller Park on May 31, 2016 in Milwaukee, Wisconsin. (Photo by Dylan Buell/Getty Images)
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The Indians have acquired catcher Jonathan Lucroy from the Brewers, Ken Rosenthal of FOX Sports reports. Lucroy still has to waive his limited no-trade clause, and the two teams are reviewing medicals before the deal is finalized.

The Brewers are reportedly receiving four players in the deal, three of which are currently known: catcher Francisco Mejia, shortstop Yu-Cheng Chang, and outfielder Greg Allen. The fourth as yet unknown player is a “lesser prospect,” per Rosenthal.

Lucroy, 30, leaves the Brewers having hit .300/.360/.484 with 13 home runs and 50 RBI in 375 plate appearances. He earned his second All-Star nomination, representing the National League at Petco Park nearly three weeks ago. Lucroy represents a huge upgrade behind the dish for the Indians, who have gotten a major league-worst .501 OPS from their catchers this season. Lucroy is owed the remainder of his $4 million salary for this season and the Indians will have a $5.25 million club option for 2017 with a $250,000 buyout.

Mejia, 20, was regarded as the Indians’ sixth-best prospect by MLB Pipeline. He spent most of the season with Single-A Lake County, batting .347/.384/.531 in 259 plate appearances. That led to a promotion to High-A Lynchburg near the end of June. Mejia, a switch-hitter, is currently on an impressive 42-game hitting streak in the minors.

Chang, 20, hit .273/.347/.493 with 12 home runs and 69 RBI in 419 PA with Lynchburg. He has experience playing third base as well as shortstop, but because he doesn’t have a strong arm, he projects better at shortstop going forward. MLB Pipeline rated him as the Indians’ 12th-best prospect.

Allen, 23, was considered the Indians’ 22nd-best prospect by MLB Pipeline. A switch-hitter, he batted .298/.424/.402 with 24 extra-base hits, 31 RBI, 93 runs scored, and 38 stolen bases in 432 PA for Lynchburg before being promoted to Double-A Akron last week.

Report: Padres trade Matt Kemp to the Braves for Hector Olivera

SAN DIEGO, CA - JUNE 06:  Matt Kemp #27 of the San Diego Padres talks in the dugout prior to the start of the game against the Atlanta Braves at PETCO Park on June 6, 2016 in San Diego, California.  (Photo by Kent Horner/Getty Images)
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Update (7:01 PM EDT): David O’Brien of the Atlanta Journal-Constitution reports the deal has been completed.

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ESPN’s Keith Law reported on Saturday evening that a bad contract swap involving the Braves’ Hector Olivera and the Padres’ Matt Kemp was “getting close.” Olivera has been pulled off the field, per Bob Nightengale of USA TODAY. Joel Sherman of the New York Post reports that only a last-second medical would kill the deal at this point, and that the Padres will be sending money to the Braves.

Kemp, 31, will have $64.5 million remaining on his contract through 2019 after this season, but the Dodgers will pay $3.5 million annually over those remaining three years, so the $64.5 million is really $54 million. The veteran has compiled a .262/.285/.489 triple-slash line with 23 home runs and 69 RBI in 431 plate appearances for the Padres this season.

Olivera, 31, will have $28.5 million remaining on his contract through 2020 after this season. The outfielder was handed an 82-game suspension, beginning on May 26, for his involvement in a domestic dispute on April 13. The suspension is up on August 2. He has a .501 OPS in 21 major league at-bats this season and a .278 OPS in 37 PA at Triple-A.

Dennis Lin of the San Diego Union-Tribune reports that the Padres will consider designating Olivera for assignment. The trade is all about the salary dump for the Padres, as they’d rather give outfield playing time to prospects Hunter Renfroe and Manuel Margot.