MLBAM comes down on the Yankee Universe

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The Yankee Universe is a blog run by some guys I know. It’s also the name of the Yankees’ little Red Sox Nation wannabe fanclub.  You can see where this is heading:

Accordingly, demand is hereby made that you immediately cease and
desist from using the YANKEE UNIVERSE name and the Logo, any other
Yankees Mark and any other MLB mark in and as the name of your Website,
to promote the Website, to seek advertising any other commercial
opportunities, in and as the Domain Name, and in any other manner that
would cause consumer confusion, dilution of the MLB Marks, or imply any
sponsorship or endorsement of your Website or its contents by any MLB
Entity.

I’m not going to carve up this C&D letter like I did the Sizemore one the other day for the simple reason that there’s not that much silly about it. It’s a well-written letter, MLBAM is not really over the top with it, and in my legal opinion they’re not 100% out to lunch. Even if the blog has actively used the name longer, the baseball team registered the name “Yankee Universe” before the blog got going.  While I’m not an intellectual property expert, I imagine that there’s a pretty good argument against someone else using that particular name.

I’m less impressed with the team’s claim that the blog can’t use the word “Yankees” in their title in any way. For practical reasons more than legal ones. For one thing it’s just bad P.R.  You know the argument by now: the blog makes no money off of it, it’s a place where people go to get more excited about the Yankee brand, not less, and allowing them to use the name is a good thing for fandom at large. Of course, given how many other non-affiliated, team-specific blogs there are out there that have yet to raise the ire of MLBAM, one has to assume that the league is throwing this in along with the “Yankees Universe” beef as opposed to being upset about it in and of itself.

While Yankees Universe have put a non-affiliation disclaimer on the the blog and have taken down actual Yankees trademarks and logos and stuff, I’m told that they aren’t going to take this lying down. They’re talking to lawyers and will be firing back a response soon.  Stay tuned.

Report: The White Sox and Diamondbacks are in on Manny Machado

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Buster Olney of ESPN reports that the White Sox and Diamondbacks have emerged as two of the strongest contenders for Orioles third baseman Manny Machado. It seems like a foregone conclusion that Baltimore will deal their superstar infielder this winter, but nothing appears imminent just yet. While both the White Sox and D-backs have reportedly made serious offers, Orioles owner Peter Angelos is wary of any non-contending team that might be incentivized to flip Machado to the rival Yankees next season.

The White Sox, for their part, have assured the Orioles that they view Machado more as a solid one-year rental than the new face of their franchise, with no immediate plans to deal him elsewhere. Given their current rebuilding status and the unlikelihood that they would contend in 2018, it makes their offer a bit of a head-scratcher — and, as USA Today Sports’ Bob Nightengale points out, they’ve been reluctant to put any top-5 prospects on the table in preliminary negotiations.

The Diamondbacks, on the other hand, are far better positioned to enter the postseason in 2018, though that doesn’t automatically make them the perfect landing spot for Machado. They already have Jake Lamb stationed at third base, and while it’s not inconceivable that they could jettison the Ketel Marte/Chris Owings/Nick Ahmed shortstop platoon for someone of Machado’s talent, his $17 million salary appears to be more than the D-backs are currently capable of absorbing.

The White Sox and D-backs may have exhibited the most interest in Machado so far, but they’re hardly the only contenders here. MASN Sports’ Roch Kubatko maintains that the Cardinals and Yankees remain in discussions for the 25-year-old, with Cardinals’ RHP Jordan Hicks and catcher Carson Kelly drawing interest, as well as Yankees’ top prospect Gleyber Torres. Any deal involving the Yankees still feels like a long shot, however; as Craig mentioned on Wednesday, it makes sense that the club wouldn’t want to see their star player hanging around their division rivals in 2018, and the Yankees should be well prepared to make a run at him in free agency next winter.