John Henry thinks Red Sox fans don't understand economics

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John Henry, regretting that the Red Sox are raising ticket prices again:

“I am concerned with how expensive it is for four people to attend a game these days . . . Unfortunately virtually all contracts in baseball go up each year for on-field and off-field members of the organization.”

As Baseball Prospectus’ Joe Sheehan so eloquently put it nearly eight years ago “The price of tickets is not set to recoup costs, but to maximize revenue.” Indeed, this is how the price of just about every item in the stream of commerce is set (the price of razor blades and printer ink is apparently set by the Russian mob, however). Supply and demand you know.

If you don’t believe it, ask yourself why it costs so much to go to a Notre Dame or Ohio State game. They don’t have any salary expenses to recoup. Or the NFL, NHL and NBA, where salary caps have kept overall costs basically constant and certainly predictable, yet ticket prices have spiraled in ways wholly unrelated to expenses.

A smart organization sets ticket prices at the absolutely highest level they can be set without negatively impacting demand. The Red Sox sold out their games at last year’s prices. They will likely sell out their games at 2010’s prices. Those prices will continue to be raised until the exact moment people decide they are not worth the price and cease to buy Red Sox tickets. John Henry’s suggestions to the contrary are exercises in public relations.

Video: Albert Almora, Jr. saved by the ivy

Kevork Djansezian/Getty Images
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The ALCS had a weird play in Game 4 on Tuesday night, but Game 4 of the NLCS did as well. This one involved Cubs outfielder Albert Almora, Jr. and his attempt to spark a rally in the bottom of the ninth inning against Dodgers reliever Ross Stripling.

After Alex Avila singled, Almora ripped a double to left field, past a diving Enrique Hernandez. The ball rolled to the ivy in front of the wall. Most outfielders there would’ve put their hands up, which would have alerted the umpires to call an immediate ground-rule double. Hernandez didn’t, instead fishing the ball out and firing it back into the infield. Avila had stopped at third base, but Almora kept running. Much to his surprise, he pulled up into third base to see his teammate standing there, resigned to his fate as a dead duck. Third baseman Justin Turner applied the tag on Almora for what he thought was the first out of the inning.

Almora, however, was then sent back to second base after the umpires correctly called a ground-rule double.

Unfortunately for the Cubs, the lucky break didn’t help as closer Kenley Jansen came in and took care of business, retiring all three batters he faced without letting an inherited runner score. The Dodgers won 6-1 and now lead the NLCS three games to none. They’ll try to punch their ticket to the World Series on Wednesday.