John Henry, regretting that the Red Sox are raising ticket prices again:
“I am concerned with how expensive it is for four people to attend a game these days . . . Unfortunately virtually all contracts in baseball go up each year for on-field and off-field members of the organization.”
As Baseball Prospectus’ Joe Sheehan so eloquently put it nearly eight years ago “The price of tickets is not set to recoup costs, but to maximize revenue.” Indeed, this is how the price of just about every item in the stream of commerce is set (the price of razor blades and printer ink is apparently set by the Russian mob, however). Supply and demand you know.
If you don’t believe it, ask yourself why it costs so much to go to a Notre Dame or Ohio State game. They don’t have any salary expenses to recoup. Or the NFL, NHL and NBA, where salary caps have kept overall costs basically constant and certainly predictable, yet ticket prices have spiraled in ways wholly unrelated to expenses.
A smart organization sets ticket prices at the absolutely highest level they can be set without negatively impacting demand. The Red Sox sold out their games at last year’s prices. They will likely sell out their games at 2010’s prices. Those prices will continue to be raised until the exact moment people decide they are not worth the price and cease to buy Red Sox tickets. John Henry’s suggestions to the contrary are exercises in public relations.
The Athletics followed Friday’s 3-0 shutout with a rookie-led home run derby on Saturday afternoon, watching not one, not two, but three rookies belt their first major league home runs off of the White Sox’ James Shields.
Right fielder Matt Olson was the first to strike, taking Shields deep on a first-pitch, two-run blast in the first inning for his first home run in 49 major league plate appearances:
Fellow outfielder Jaycob Brugman duplicated his teammate’s results in the second inning with a solo home run, his first extra-base hit of any kind since he made his debut on June 9:
In the third, with a comfortable 4-0 lead backing two scoreless frames from Oakland right-hander Daniel Gossett, Franklin Barreto took his shot at Shields. After getting the call several hours prior to Saturday’s game, he became the fastest of the three rookies to record his first big league homer, going yard on a 2-2 changeup and driving in Bruce Maxwell to give the A’s a six-run advantage.
The Athletics currently lead the White Sox 8-2 in the top of the sixth inning.
The Athletics called up their top prospect on Saturday, inserting shortstop Franklin Barreto into the lineup for their second game against the White Sox. Barreto was originally scheduled to make his major league debut on Sunday, but got a head start after Jed Lowrie sustained a minor knee sprain in Friday’s 3-0 win and was scratched from Saturday’s lineup.
Barreto, 21, has been rapidly climbing the rungs of the A’s minor league system after getting dealt by the Blue Jays in 2014. He got his first taste of Triple-A action late last year, going 6-for-17 with three RBI and getting caught stealing in two attempts. He fared little better this spring, slashing .281/.326/.428 with eight home runs and a .754 OPS through his first 309 PA in Nashville.
While his minor league production has been solid, if underwhelming for a prospect of his caliber, the A’s are expected to give the rookie infielder a long leash with both Marcus Semien and Chad Pinder sitting on the disabled list. Pinder landed on the 10-day DL after suffering a left hamstring strain on Friday. Semien, meanwhile, is still working his way back from the 60-day DL with a right wrist fracture and likely won’t rejoin the team until he completes a rehab assignment with High-A Stockton.