Joe Mauer hires IMG as his 'off-the-field agent'

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At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:

IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.

What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:

While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.

In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”

Nats players are fed up with their bullpen issues

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Tom Boswell of the Washington Post does frequent Q&As with readers and today he had quite the A to one of their Qs.

The question was about the Nats’ bullpen, which is obviously a glaring weakness on an otherwise excellent team. Following a long answer talking about the approach to bullpen construction, he dropped this:

On Friday, yet ANOTHER National simply walked up to me and said, “When the hell are they going to get this done? What are they waiting for? Waiting is just doing more damage.”

He didn’t even have to say what subject he was talking about or whom “they” were but it’s the bullpen and the Lerners.

A team has a problem when all a reporter has to do is say, “How’s it going?” and an established part of the team blasts the owners for not understanding what’s happening in their own dugout/clubhouse.

The Nats have a bit of a history venting to the Post’s reporters in ways a lot of players don’t vent, but that’s usually when things are going bad overall. These days, things are going pretty good for the Nats, the bum bullpen notwithstanding. I guess one weakness on an otherwise good team is annoying as hell.

But I guess now that they’re getting K-Rod, all of that will end.

The Nats are going to sign Francisco Rodriguez for some reason

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The Nationals bullpen is a tire fire. They’re about to add another tire. Per Jon Heyman of FanRag Sports, Washington is about to sign free agent reliever Francisco Rodriguez.

K-Rod was released by the Tigers last week after posting an ERA of 7.82 over 28 appearances this season. He has a 1.658 WHIP, is allowing 11.9 hits per nine innings and is posting his highest walk rate in five years. Also worth noting: the Detroit Friggin’ Tigers decided that he was not good enough to be in their bullpen.

So, yeah, good luck with that Washington.