Joe Mauer hires IMG as his 'off-the-field agent'

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At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:

IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.

What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:

While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.

In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”

Rubby De La Rosa to undergo a second Tommy John Surgery

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This is unfortunate: Diamondbacks reliever Rubby De La Rosa will undergo Tommy John surgery. This will be the second Tommy John procedure of his career, the first coming back in 2011.

De La Rosa has had elbow  issues for his entire career. Last year his UCL was barking again and he underwent stem cell therapy to try to avoid a second surgery, but it obviously hasn’t worked out. He’s pitched in only nine games this year, allowing four earned runs in seven and two-thirds innings, striking out 12.

I first saw De La Rosa in spring training in 2011. I thought his stuff was pretty phenomenal and figured he’d be a good one. Great stuff is often a function of heavy strain on an elbow, however, and pitchers breaking is, unfortunately, the rule in baseball far more than the exception.

He’ll miss a year at least. We likely won’t see him until spring of 2019, most likely on a minor league deal.

Cardinals closer Trevor Rosenthal to be examined for arm tightness

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Cardinal closer Trevor Rosenthal was taken out of last night’s game against the Red Sox after he gave up a big homer and a walk. He velocity was down as well, and Mike Mathney said after the game that he didn’t look right. Now the Cardinals are going to take a closer look at him, and he’ll be examined today for what is being described as “tightness” in his right arm.

Rosenthal is 3-4 with a 3.40 ERA and a K/BB ratio of 76/20 in 47.2 innings. He has 11 saves after regaining the closer’s job from Seung Hwan Oh. Now some combination of Oh, Tyler Lyons, and John Brebbia will fill in for Rosenthal to the extent he needs to miss time.