At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:
IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.
What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:
While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.
In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”
The Nationals have placed reliever Koda Glover on the 10-day disabled list due to a left hip impingement, Chelsea Janes of the Washington Post reports. Glover said he is “extremely confident” that he’ll need only the minimum 10 days to recover.
Glover, 24, felt hip discomfort when throwing his first pitch in Tuesday’s relief appearance. He attributed it to the cold, per Janes.
Glover was one of a handful of candidates to handle the ninth inning for the Nationals. It’s been a mixed bag for him, as he has a loss and a blown save along with a 4.15 ERA and a 6/1 K/BB ratio in 8 2/3 innings.
MLB.com’s Todd Zolecki reports that starter Clay Buchholz is at Citizens Bank Park for Wednesday night’s game against the Marlins. The right-hander recently underwent surgery to repair a partial tear of his flexor pronator mass. The timetable for his recovery is three to five months, but most are expecting him to miss the rest of the season since the Phillies aren’t legitimate contenders.
According to Zolecki, Buchholz apologized to GM Matt Klentak “and others” — presumably other front office staff and/or his teammates — for getting injured. Buchholz hopes to return to pitch in September.
It’s saddening to me, and indicative of the general anti-labor culture in sports, that a player feels obligated to apologize for getting injured on the job. Injuries are nothing new for Buchholz, which might have factored into his decision to apologize. Red Sox fans got on his case quite a bit over the years for his propensity to land on the disabled list. But it wasn’t like Buchholz was taking unnecessary risks; he simply did his job, which entails doing a lot of unhealthy movement with his arm. Buchholz owes no one an apology.
Buchholz isn’t the only player to have apologized for getting injured. Outfielder Hideki Matsui apologized to the Yankees in 2006. Starter Masahiro Tanaka apologized in 2014. Twins reliever Glen Perkins apologized last year. Even Madison Bumgarner sort of apologized for suffering injuries riding a dirt bike on an off-day, saying “It’s definitely not the most responsible decision I’ve made.” Because god forbid an athlete has interests and hobbies outside of his vocation.
Players are brought up in a sports culture that allows exorbitantly wealthy owners to bilk the players — laborers — at every possible turn. They’re mostly underpaid and poorly taken care of in the minors. If and when they reach the major leagues, their salaries are intentionally depressed for six years and their service time is toyed with (just ask Kris Bryant). Buchholz endured that and then endured the criticism that comes with having been a hyped prospect who mostly failed to live up to expectations. He’s gone above and beyond what he needed to do to have a successful career as a professional baseball player, even if it wasn’t as much as fans or front office personnel would have liked.