Joe Mauer hires IMG as his 'off-the-field agent'

Leave a comment

At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:

IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.

What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:

While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.

In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”

Mets’ Neil Walker expected to undergo season-ending back surgery

SAN FRANCISCO, CA - AUGUST 21: Neil Walker #20 of the New York Mets sits in the dugout before the game against the San Francisco Giants at AT&T Park on August 21, 2016 in San Francisco, California.  The New York Mets defeated the San Francisco Giants 2-0. (Photo by Jason O. Watson/Getty Images)
Getty Images
Leave a comment

Jared Diamond of The Wall Street Journal reports that Mets second baseman Neil Walker is expected to undergo season-ending surgery to fix a herniated disk in his lower back. Walker has avoided the disabled list but hasn’t played since last Saturday and has only two starts since August 22.

If Walker does indeed go under the knife, he’ll end his first season with the Mets with a terrific .282/.347/.476 triple-slash line with 23 home runs and 55 RBI in 458 plate appearances. While the Mets couldn’t have foreseen Daniel Murphy having such a terrific season, Walker was more than adequate in Murphy’s shoes at second base.

Kelly Johnson and Wilmer Flores have handled second base in Walker’s absence and will continue to do so through the remainder of the season.

Video: Stephen Cardullo celebrates his birthday by hitting a grand slam

DENVER, CO - AUGUST 31:  Stephen Cardullo #65 of the Colorado Rockies watches his first career Major League home run during the seventh inning against the Los Angeles Dodgers at Coors Field on August 31, 2016 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images)
Justin Edmonds/Getty Images
Leave a comment

Rockies 1B/OF Stephen Cardullo celebrated his 29th birthday on Wednesday, so the rookie decided to celebrate by homering in both games of his team’s doubleheader at home against the Dodgers.

In the first game, Cardullo pinch-hit for Chris Rusin in the seventh inning and drilled a solo home run off of Casey Fien. In the second game, Cardullo smacked a grand slam to left-center field off of Bud Norris in the first inning.

Cardullo made his major league debut this past Friday. He was hitless in his first five at-bats before singling as a pinch-hitter on Monday.