Joe Mauer hires IMG as his 'off-the-field agent'

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At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:

IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.

What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:

While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.

In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”

Giants acquire Gordon Beckham from the Braves

MINNEAPOLIS, MN - JULY 27: Gordon Beckham #7 of the Atlanta Braves hits an RBI double against the Minnesota Twins during the first inning of the game on July 27, 2016 at Target Field in Minneapolis, Minnesota. (Photo by Hannah Foslien/Getty Images)
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The Giants have acquired infielder Gordon Beckham from the Braves in exchange for cash considerations, David O’Brien of the Atlanta Journal-Constitution reports.

Eduardo Nunez injured his hamstring on Sunday, leaving the Giants with another hole to fill at third base. Beckham isn’t eligible for inclusion on the Giants’ postseason roster.

Beckham, 30, hit .217/.300/.354 with five home runs and 30 RBI in 273 plate appearances with the Braves. He spent most of his time at second base but also spent some time at third base and shortstop. Beckham has nearly 1,500 career innings at third base, so moving back to the hot corner shouldn’t be a big deal.

Steven Matz to undergo “imminent” elbow surgery

NEW YORK, NY - AUGUST 14:  Steven Matz #32 of the New York Mets pitches in the first inning against the San Diego Padres at Citi Field on August 14, 2016 in the Flushing neighborhood of the Queens borough of New York City.  (Photo by Jim McIsaac/Getty Images)
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Mets GM Sandy Alderson addressed the media about the status of starter Steven Matz on Tuesday afternoon. Alderson said that Matz will undergo “imminent” elbow surgery to address a bone spur in the lefty’s elbow, Marc Carig of Newsday reports. That will end Matz’s season.

Matz was expected to return this past Friday, but was scratched due to shoulder soreness. According to Carig, the shoulder doesn’t appear to be a major issue.

Matz, 25, finishes the season with a 9-8 record, a 3.40 ERA, and a 129/31 K/BB ratio in 132 1/3 innings. It was a pretty good showing for his first full season in the majors.

The Mets enter Tuesday’s action a half-game up on the Giants for the first of two National League Wild Card slots. If the Mets can secure one of those slots and then advance to the NLDS, they will likely use a rotation that includes Noah Syndergaard, Bartolo Colon, Seth Lugo, and Robert Gsellman.