Joe Mauer hires IMG as his 'off-the-field agent'

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At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:

IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.

What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:

While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.

In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”

Hanley Ramirez and Eduardo Rodriguez underwent surgery

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Red Sox DH Hanley Ramirez announced via Twitter on Tuesday that he underwent surgery — left shoulder arthroscopy and debridement, per Tim Britton of the Providence Journal. Evan Drellich of NBC Sports Boston reports that the operation is considered relatively minor.

Ramirez, 33, has been dealing with shoulder issues for a while, which explains his lackluster regular season numbers. He hit .242/.320/.429 with 23 home runs, 62 RBI, and 58 runs scored in 553 plate appearances. He turned things on in the postseason, though, racking up eight hits in 15 trips to the plate in the ALDS against the Astros.

Ramirez should be good to go heading into spring training. He has one more guaranteed year left on his contract at $22 million and has a vesting option for the 2019 season worth another $22 million.

Pitcher Eduardo Rodriguez also had surgery, Britton reports. The procedure was right knee patellofemoral ligament reconstruction and it was performed by Dr. James Andrews. Rodriguez has a six-month timetable, which Britton estimates will allow him to make his 2018 regular season debut around the All-Star break.

Rodriguez, 24, posted a 4.19 ERA with a 150/50 K/BB ratio in 137 1/3 innings this past season. He’ll be entering his first of four years of arbitration eligibility this offseason.