At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:
IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.
What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:
While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.
In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”
In a special for USA TODAY Sports, Mike Vorkunov details how six teams — the Mets in particular — provide an education program that helps their Dominican prospects earn high school diplomas. It seems like an obvious win-win: smarter players make smarter decisions, making them more likely to achieve their potential as athletes. That, of course, requires spending money, which is why only six teams make the investment. For the players, if baseball doesn’t work out, they are better able to support themselves in other ways.
Vorkunov lists the Pirates, Tigers, Phillies, Diamondbacks, and Mariners as the other teams who provide an education program for their Dominican prospects. We learned earlier this month that the Phillies were also investing in making sure their minor leaguers eat healthy. As Matt Gelb of the Philadelphia Inquirer reported, “few teams” supply their minor league players with healthy food options.
Juan Henderson, the head of the Mets’ Dominican academy, said, “We see the benefit of it. I gotta tell you, we’re working with a new generation of baseball players. You see in the past that players just carry a bat and a glove and a helmet on the baseball field and in the academy. Those years, I think, are going to be pretty much over. Now they also do that, but they also carry books, they also carry an iPad, they also carry a laptop.”
Kudos to the six teams for making a great decision and here’s hoping the other 24 teams follow suit.
Angels first baseman Albert Pujols cranked out a two-run home run in the third inning against Rangers starter Derek Holland, breaking a scoreless tie. It’s the ninth homer of the season for Pujols and the 569th of his career, putting him into a tie with Rafael Palmeiro for 12th on baseball’s all-time home run leaderboard.
Harmon Killebrew is Pujols’ next target at 573, followed by Mark McGwire at 583 and Frank Robinson at 586.
Pujols hadn’t homered since May 13. He entered Monday night hitting a mediocre .228/.309/.395 with eight home runs and 28 RBI in 188 plate appearances.
Monday has unfortunately been a day of injury news. Royals outfielder Alex Gordon is the latest to hit the 15-day disabled list, as he has been diagnosed with a fractured scaphoid bone in his right wrist. The club has recalled infielder Cheslor Cuthbert from Triple-A Omaha.
Gordon suffered the injury colliding with third baseman Mike Moustakas attempting to catch a fly ball on Sunday afternoon. He is expected to miss three to four weeks, MLB.com’s Jeffrey Flanagan reports.
Gordon was having a tough 2016 campaign and the injury only makes it worse. He’s hitting .211/.319/.331 with four home runs and 10 RBI in 166 plate appearances on the year.
The Royals will likely use Jarrod Dyson and Paulo Orlando in left field in Gordon’s absence.
The Orioles announced on Monday night that the club has traded reliever Brian Matusz to the Braves in exchange for minor league pitchers Brandon Barker and Trevor Belicek. The Braves are also receiving a Competitive Balance Round B pick (76th overall) in the 2016 draft.
Matusz, 29, made his season debut on April 23 after battling a back injury since early March. It’s been a struggle, as the lefty has yielded eight runs on 11 hits and seven walks with just one strikeout in six innings. He is earning $3.9 million and can become a free agent after the season.
MLB.com’s Mark Bowman reports that the Braves are expected to designate Matusz for assignment. Essentially, the Braves bought the draft pick for Matusz’s remaining salary of $3 million of $3.9 million total.
Barker, 23, has been pitching at Double-A Mississippi after getting a taste of Triple-A last year. So far this season, the right-hander has a 2.00 ERA with a 40/12 K/BB ratio in 45 innings spanning eight starts and a relief appearance.
Belicek, a 23-year-old left-hander, has spent most of the year with Single-A Rome, compiling a 2.49 ERA with a 29/1 K/BB ratio in 25 1/3 innings over 11 relief appearances.