The Cubs move to block rooftop advertising

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You know how those buildings over the left field bleachers at Wrigley have ads and stuff on them?  Well, the Cubs don’t like it all that much. At least when the ads are for casinos:

The Cubs have fired the opening salvo in a dispute against a local casino, erecting two signboards in the back of the left-field bleachers, which would obscure a prominent casino ad in most television shots during game telecasts.

The two large green wooden signboards were erected in the bleachers last week without fanfare. There currently is no advertising on them, but they’re expected to be ready for the 2010 season.

For years that rooftop was home to a prominent Budweiser ad. Budweiser eliminated the middle man back in 2006 and now owns naming rights to the bleachers, so it wouldn’t be unreasonable to assume that Bud ads will show up on those boards.  It’s unclear whether the board will actually block the view of fans who sit on the rooftops.

I suppose some Wrigley traditionalists may complain about this, but it’s been many, many years since the buildings across Waveland Avenue were owned by simple folk and home to common neighborhood gawkers.  Those buildings and the ads, seats and parties on them are big business now, and that business is all essentially riding for free on the back of the Cubs. 

The Ricketts family didn’t become billionaires by leaving money on the table, so it’s not surprising in the least that they’re going to do what they can to capture this kind of revenue going forward. 

Report: Brewers sign Yovani Gallardo to a major league deal

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Free agent right-hander Yovani Gallardo is headed back to the Brewers on a major league deal, The Athletic’s Ken Rosenthal reports. No other terms have been reported yet, as the agreement is still pending a physical.

Gallardo, 31, completed a one-year run with the Mariners before getting his $13 million option declined by the team last month. He provided little value during his time in Seattle, pitching to a 5-10 record in 22 starts and putting up a 5.72 ERA, 4.1 BB/9 and 6.5 SO/9 in 130 2/3 innings as both a starter and reliever.

Still, assuming the veteran righty is on the cusp of a comeback, he may as well try for it with his original club. Gallardo last appeared for the Brewers from 2007 to 2014, racking up a cumulative 20.8 fWAR and peaking during the 2010 season, when he earned his first All-Star nomination and Silver Slugger award. This will be his ninth career season with the club.

Even with Gallardo aboard, the Brewers are expected to continue deepening their pitching stores for 2018. With team ace Jimmy Nelson still recovering from shoulder surgery, the club will enter the season with a projected rotation of Gallardo, Zach Davies, Chase Anderson and Junior Guerra, the latter of whom pitched just 70 1/3 innings in 2017 following a right calf strain and shin contusion. Another big name pitcher could help cement Milwaukee’s rotation and keep them competitive for another year, though they don’t appear to have made any concrete moves in that direction so far.