Overall, TV ratings were down for the 2009 baseball season, especially late in the year when, outside of Detroit and Minnesota, there wasn’t all that much to play for. Fortunes have changed in the postseason, however:
The first round of the Major League Baseball playoffs helped TBS to its best one-week ratings in its 33-year history.
The Turner Broadcasting Systems network said it averaged almost 4.8 million viewers for each of the 13 division series playoff games, up 11 percent from last year.
Best ever for TBS? You mean to tell me that baseball outdrew the 115th showing of “Two Mules for Sister Sara” and that prime time Rock and Roll Express vs. Ivan and Nikita Koloff match in the summer of 1985? Show me the numbers or else I’m not buying it.
Overall, I think the lesson here is that, whether we care to admit it or not, having
five four (oops, somehow forgot Minnesota) of the six playoff teams come from top-5 media markets certainly drives the ratings. It’s also why FOX will be privately rooting against the Phillies, who are residents of the tiniest media market (a paltry 4th in the nation!) among the remaining teams.
Sportsnet’s Ben Nicholson-Smith reports that the Blue Jays and third baseman Josh Donaldson are tabling extension talks as the two sides weren’t able to build any momentum towards agreement on a new contract.
Donaldson said, “We’re not quite there. That, to me, right now is not the major focus and I’m turning the page.” He added, “I want to play this season and really focus on winning games because, ultimately, our goal is to win a World Series and I don’t want to hinder that at all.” Donaldson also said he expects to hit free agency.
The 32-year-old avoided arbitration with the Blue Jays last month, agreeing on a $23 million salary for the 2018 season. He’s a free agent at season’s end. Last year, the three-time All-Star hit .270/.385/.559 with 33 home runs, 78 RBI, and 65 runs scored in 496 plate appearances. Donaldson missed six weeks in the first half with a calf injury, but was able to return and post terrific numbers, so his health — at least that aspect of it — shouldn’t be a concern going into spring training.
If Donaldson does reach free agency, he’ll join a star-studded group that will likely also include Bryce Harper, Manny Machado, Charlie Blackmon, and A.J. Pollock.