Derek Jeter: the face of playoff baseball

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Your Yankee mileage may vary, but there’s no escaping the financial realities of it all:

Of the seven billboards around Atlanta promoting the start of the playoffs, Jeter, the All-Star shortstop who has been with the Yankees since 1995, is on five of them. Around the country, TBS has similar billboards featuring St. Louis Cardinals first baseman Albert Pujols and Los Angeles Dodgers catcher Russell Martin. Jeter is on 60 percent of them.

The Yankees are crucial to getting casual viewers to tune into playoff games in the early rounds, [TBS President David Levy] said . . .  “It’s essential for them to get higher ratings at those events to get the viewership and advertising revenue they want,” [sports consultant Marc Ganis] said. “And no team generates the interest and the eyeballs, particularly in the playoffs, that the Yankees do.”

Russell Martin?  Really?  That’s the best they could do for L.A.?

Anyway, the larger point — explained in extensive financial and television ratings detail in the linked article — remains: the Yankees draw eyes, and eyes draw dollars.  It’s still worth discussing whether the networks and media at large focus too much on the big city east coast teams, but any such conversation that doesn’t take this business reality into account first isn’t an informed conversation.   

Report: Brewers sign Yovani Gallardo to a major league deal

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Free agent right-hander Yovani Gallardo is headed back to the Brewers on a major league deal, The Athletic’s Ken Rosenthal reports. No other terms have been reported yet, as the agreement is still pending a physical.

Gallardo, 31, completed a one-year run with the Mariners before getting his $13 million option declined by the team last month. He provided little value during his time in Seattle, pitching to a 5-10 record in 22 starts and putting up a 5.72 ERA, 4.1 BB/9 and 6.5 SO/9 in 130 2/3 innings as both a starter and reliever.

Still, assuming the veteran righty is on the cusp of a comeback, he may as well try for it with his original club. Gallardo last appeared for the Brewers from 2007 to 2014, racking up a cumulative 20.8 fWAR and peaking during the 2010 season, when he earned his first All-Star nomination and Silver Slugger award. This will be his ninth career season with the club.

Even with Gallardo aboard, the Brewers are expected to continue deepening their pitching stores for 2018. With team ace Jimmy Nelson still recovering from shoulder surgery, the club will enter the season with a projected rotation of Gallardo, Zach Davies, Chase Anderson and Junior Guerra, the latter of whom pitched just 70 1/3 innings in 2017 following a right calf strain and shin contusion. Another big name pitcher could help cement Milwaukee’s rotation and keep them competitive for another year, though they don’t appear to have made any concrete moves in that direction so far.