Your Yankee mileage may vary, but there’s no escaping the financial realities of it all:
Of the seven billboards around Atlanta promoting the start of the playoffs, Jeter, the All-Star shortstop who has been with the Yankees since 1995, is on five of them. Around the country, TBS has similar billboards featuring St. Louis Cardinals first baseman Albert Pujols and Los Angeles Dodgers catcher Russell Martin. Jeter is on 60 percent of them.
The Yankees are crucial to getting casual viewers to tune into playoff games in the early rounds, [TBS President David Levy] said . . . “It’s essential for them to get higher ratings at those events to get the viewership and advertising revenue they want,” [sports consultant Marc Ganis] said. “And no team generates the interest and the eyeballs, particularly in the playoffs, that the Yankees do.”
Russell Martin? Really? That’s the best they could do for L.A.?
Anyway, the larger point — explained in extensive financial and television ratings detail in the linked article — remains: the Yankees draw eyes, and eyes draw dollars. It’s still worth discussing whether the networks and media at large focus too much on the big city east coast teams, but any such conversation that doesn’t take this business reality into account first isn’t an informed conversation.
OXON HILL, MD — Bill King has been selected as the 2017 recipient of the Ford C. Frick Award, presented annually for excellence in broadcasting by the National Baseball Hall of Fame and Museum.
King, one of the iconic voices of Bay Area sports, was known for his handlebar mustache and his signature “Holy Toledo!” exclamation. King broadcast A’s games for 25 seasons, from 1981 through 2005. He likewise broadcast Oakland Raiders and Golden State Warriors games and got his start as an announcer for the Giants in the late 1950s after they moved to San Francisco.
King passed away in October 2005. With the Frick Award, however, he has now been immortalized among baseball broadcasters.
The Rockies have signed free agent outfielder/infielder Ian Desmond for five years and $70 million.
Desmond, 31, played his first season as a full-time outfielder with the Rangers in 2016. Before that he was the Nationals shortstop. He’ll almost certainly be an outfielder in Colorado, or else will play first base, as the Rockies have Trevor Story at short. Desmond hit .285/.335/.446 with 22 home runs, 86 RBI, 107 runs scored, and 21 stolen bases in 677 plate appearances, though he was much, much better in the first half than the second half.
The Rangers had placed a qualifying offer on him which he rejected, so the Rockies will have to give up their first round pick in the 2017 draft, which is 11th overall. That’s the highest pick a team can surrender under the qualifying offer system, as the first ten picks in the draft are protected.