Your Yankee mileage may vary, but there’s no escaping the financial realities of it all:
Of the seven billboards around Atlanta promoting the start of the playoffs, Jeter, the All-Star shortstop who has been with the Yankees since 1995, is on five of them. Around the country, TBS has similar billboards featuring St. Louis Cardinals first baseman Albert Pujols and Los Angeles Dodgers catcher Russell Martin. Jeter is on 60 percent of them.
The Yankees are crucial to getting casual viewers to tune into playoff games in the early rounds, [TBS President David Levy] said . . . “It’s essential for them to get higher ratings at those events to get the viewership and advertising revenue they want,” [sports consultant Marc Ganis] said. “And no team generates the interest and the eyeballs, particularly in the playoffs, that the Yankees do.”
Russell Martin? Really? That’s the best they could do for L.A.?
Anyway, the larger point — explained in extensive financial and television ratings detail in the linked article — remains: the Yankees draw eyes, and eyes draw dollars. It’s still worth discussing whether the networks and media at large focus too much on the big city east coast teams, but any such conversation that doesn’t take this business reality into account first isn’t an informed conversation.
Ken Rosenthal of FOX Sports reports that the Royals and first baseman Eric Hosmer have discussed a long-term contract extension. However, Hosmer also indicated that he will head into free agency if a deal is not consummated by Opening Day.
Hosmer, 27, avoided arbitration with the Royals last month, agreeing to a $12.25 million salary for the 2017 season. He is one of four key Royals players who can become a free agent after the season along with Mike Moustakas, Alcides Escobar, and Lorenzo Cain. If Hosmer does reach free agency, he would arguably be the top free agent first baseman.
Hosmer finished the past season hitting .266/.328/.433 with 25 home runs and 104 RBI while making his first All-Star team.
Joel Sherman of the New York Post reports that the Yankees have signed pitcher Jon Niese to a minor league contract, pending a physical. Assuming the deal is finalized, Sherman notes that the Yankees will have Niese work as both a starter and a reliever in big league camp this spring.
According to Sherman, the Yankees were interested in lefty relievers Jerry Blevins and Boone Logan, but didn’t want to commit at their asking prices. They are looking for a lefty set-up man along with Tommy Lane.
Niese, 30, pitched for the Pirates and Mets last season, finishing with a 5.50 ERA and an 88/47 K/BB ratio over 121 innings.